Knowledge Base

How to distribute a press release

05/29/2023 | By: FDS

Disseminating a press release can be an effective way to draw journalists and media attention to your company, products or services. Here are the steps you should follow to get your press release out there:

Make a list of contacts: Make a list of journalists, editors, and other media contacts relevant to your company or industry. This can either be a list created by you or a list from a service provider who offers press mailing lists.

Personalize your message: Adapt your press release to the interests and needs of your contacts. This can mean creating different versions of your press release to address different topics and perspectives.

Send your message: Send your press release to your contacts. You can do this either by email or through a press distribution service. Make sure your message is well-structured, engaging, and includes all the important information.

Follow-up: Send a follow-up email or call your contacts to make sure they've received your press release. Make sure you are polite, professional and not overly pushy.

Use social media: Use social media to spread the word about your press release. Publish your message on your social media channels and share it with your followers. Also, use relevant hashtags and mention journalist and media accounts that may be relevant to your story.

Publish on your website: Publish your press release on your website. This gives journalists and media the opportunity to find your message when they visit your website.

Track your results: Track whether your message has been published in the media or whether journalists and editors have picked it up. This gives you feedback on which approaches might be successful in the future.

By following these steps, you can ensure your press release gets distributed to the right people and in the right way for maximum visibility for your business.

Like (0)