What is the click-through rate?
12/09/2022 | By: FDS
The click-through rate is a measure of the effectiveness of an advertising campaign. It is the percentage of users who click on a particular ad or link after it has been served to their screen. It can also be referred to as click-through rate (CTR). The higher the click-through rate, the more effective the advertisement is and the higher the chance that the user will perform a described action.