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What is a good, typical or average click through rate for Google Ads?

The average click-through rate (CTR) for Google Ads can vary depending on the industry, target audience, ad format, and keyword. It is therefore difficult to give an exact figure as "typical" or "average".

However, there are some industry-specific benchmarks that can serve as a guide. According to a study by WordStream, the average CTR for search ads in 2021 was about 2.41% for the search network and 0.35% for the display network. For Shopping ads, the average CTR in 2021 was about 0.69%.

However, it is important to note that a high CTR does not always equate to a successful campaign. Other factors such as conversion rate and ROI are also important factors to consider.