News / Blog: #press

What is the right PR strategy?

There is no patent recipe. There is no clear answer to this question, as every company needs a different PR strategy based on the specific needs of the company. A general PR strategy should aim to improve the company's reputation by giving people the opportunity to learn more about the company and build positive public relations. Various measures can be taken to achieve this, such as creating press releases, setting up a company website, holding press conferences, placing advertisements in print and online media, or other forms of public relations.

Editorial addresses cheap - How many are there and at what price?

Whether a freshly founded startup or already established company: Just about every company has an interest in bringing news worth reporting to the press, in this way directing the media focus on its own products or services, ultimately with the aim of reaching potential customers for more revenue and sales.

To this end, there are a wide variety of providers on the market with different prices and approaches. From free press portals to journalist databases costing tens of thousands of euros as subscription solutions, everything is represented on the market.

Fischer | Data Science. is completely committed to the Pareto principle. This states that 80% of the achievable effect can already be achieved with 20% of the money or time invested. Conversely, this means that each additional euro invested or each additional hour of work invested potentially brings less and less additional return or has less and less effect - regardless of how many more resources are actually used. In other words, in order to achieve the last 20% of the possible result, a multiple must be invested.

A journalist database with tens to hundreds of thousands of contact data of journalist:inside for several thousands of euros per year to be constantly maintained editorially with considerable personnel expenditure will not bring the average customer therefore in proportionally more mentions in the press and/or media articles.

At those costs, which otherwise usually already the dispatch of a single press release causes, we offer you the access to our media & PR database 2022 with over 16,000 editorial addresses in Germany, Austria and Switzerland. In contrast to more expensive solutions, we have automated the collection and maintenance process to the greatest possible extent - thus saving expensive personnel costs that would drive up the product price. Maximum impact with minimum effort.

For all information on the 2022 Media & PR Database, please visit the product page at https://www.fischer-data-science.com/en/media/.

How to win friends and influence People

1. Smile and be friendly: Smiling and being friendly is one of the most important things you can do to win friends and influence people. When you’re around people, be sure to smile and make eye contact. Let them know that you’re interested in getting to know them.

2. Listen more than you talk: People love to talk about themselves. Listening to what someone else has to say is a great way to show them that you’re interested in them and value their opinion.

3. Show genuine interest in other people: Show genuine interest in people by asking them questions about their life and experiences. People love to talk about themselves and will be much more likely to open up to you if they feel like you care.

4. Compliment others: Complimenting others is a great way to make them feel valued and appreciated. Pay attention to the things they do well and make sure to let them know that you appreciate it.

5. Be positive and encouraging: Having a positive attitude and being encouraging will draw people to you. People like to be around those who are upbeat and supportive.

6. Show gratitude: Showing gratitude will make people feel valued and appreciated. Expressing your appreciation for what people do for you will make them feel good and be more likely to help you in the future.

Buying a press mailing list - What to consider?

When buying a press distributor, the first thing you should check is the quality of workmanship. You should make sure that the press distributor is robust and durable. In addition, one should make sure that the press has an easy-to-use operator interface. It is also important that the press is easy to maintain and clean. When choosing the right press distributor, one should also consider the size and capacity of the press. Depending on the requirements, one should choose a press distributor with appropriate capacities. In addition, one should also make sure that the press is easy to transport and install.