News / Blog: #press

The costs for a press release at a glance - From creation to dispatch

The cost of a press release depends on the type of press release as well as the services you use. Costs start at a few euros per hour for the creation of the press release and can rise to several hundred euros for distribution to a large number of media or for publication on a major press platform. Below is an overview of the possible costs for the creation, distribution and publication of a press release.

Creation: The cost of creating a press release depends on the complexity of the release and the time required. These costs can vary depending on the service provider and the scope of the press release.

Distribution: The cost of distributing a press release to different media can vary depending on the number of recipients and the services required. Some service providers offer an all-inclusive package that includes the creation and distribution of the press release.

Publication: The cost of publishing a press release on a major press platform depends on the size and nature of the release. These costs can vary depending on the provider and the size of the release.

The Media & PR Database 2024 - The Booster for Your Press Work

The Media & PR Database 2024 offers you a unique platform to optimize your press relations. With our database you can present your company, your brand or your products effectively and successfully. We offer you a comprehensive database with a wealth of information on media, editorial offices, agencies and other relevant players in the PR industry. Thanks to our clear user interface, you can quickly and easily retrieve, edit and save the information you need. Our database also provides you with regular information on current trends and developments in the PR industry. This means you are always up to date and can optimize your press work. With the Media & PR Database 2023, you are ideally equipped for successful and innovative press relations!

Press release - What are the 7 W questions?

1. What?

2. Who?

3. When?

4. Where?

5. How?

6. Why?

7. With what?

How do I become a press photographer?

To become a press photographer, you'll need to show a combination of photography skills, journalism training, and a decent portfolio. A photography or journalism degree is a good start, but most press photographers are trained through experience in the industry. Attend advanced photography workshops, sign up for photo contests, and shoot in your spare time. Once you've built up your photography skills and have an extensive portfolio, you can apply to local newspapers and magazines or try to start your own business as a freelance photographer. It's also a good idea to find a networking group for press photographers in your area to see what others in the industry are doing.

How to build your optimal press distribution list

1. Decide for which media your press distribution list should be.

There are different types of media, such as print media, online media, radio, TV and social media. Decide which ones are relevant to you.

2. Define your target audience.

Before you build your press distribution list, you first need to know who you want to target your message to. Define your target audience based on certain criteria, e.g., age, gender, interests, etc.

3. Research media outlets that reach your target audience.

Search for media that reach your target audience. You can easily do this by researching on the Internet or by contacting industry associations.

4. Contact editors and journalists.

After you have found the media that reaches your target audience, contact the editors and journalists directly. Send them an email or call and introduce yourself.

5. Keep your press distribution list up to date.

To ensure that your press distribution list is always current and relevant, you need to update it regularly. Contact new media, learn about new developments and keep your distribution list up to date.