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What is a business framework?

12/09/2022 | By: FDS
A business framework is a framework that helps companies develop and implement strategies and processes. It is a flexible system that helps organizations comply with industry standards, meet regulatory requirements, and achieve their goals. For example, a business framework may include a set of policies and procedures to support the development and implementation of a business plan. It may also include a guide for developing internal control policies and procedures. A business framework can help organizations identify, assess, and manage risks to ensure the success of the business.
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Customer acquisition cost in B2B - What does it cost to acquire a new business customer?

12/07/2022 | By: FDS

The cost of acquiring a new business customer depends on various factors. These factors can vary depending on the industry, the size of the company, and the potential customer. Nevertheless, there are some general guidelines to keep in mind.

In general, it costs companies between 5% and 15% of total revenue to acquire a new business customer. This percentage, known as the Customer Acquisition Cost (CAC), is made up of the cost of creating leads, acquiring them, and maintaining them.

In addition, customer service is often required to help customers integrate with the platform and provide further support as needed. These costs must also be included in CAC calculations.

It is important that companies have a CAC budget to track and control their investments in customer acquisition. This is the only way they can ensure that they achieve their goals and generate a positive ROI.

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What is a specification sheet?

12/06/2022 | By: FDS
A specification document is a document created by a customer to provide a software developer with a description of the requirements for a new software product. It contains a detailed list of the functions that the product should fulfill, along with specifications that serve as guidelines for the developer. The specification sheet is an important tool that enables the developer to understand the customer's requirements and create the software accordingly.
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What are General Terms and Conditions (GTC)?

12/06/2022 | By: FDS
General terms and conditions (GTC) are contractual terms and conditions that a company provides to its customers when they purchase a product or service. They specify what the customer can expect from the company, how the company provides certain services, and what rights and obligations the customer has. They also protect the company by setting rules and guidelines that must be followed by both parties.
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What is a marketing funnel?

12/04/2022 | By: FDS
A marketing funnel is a concept that describes how brand potential customers transform through a series of steps, becoming qualified leads and eventually customers. This process begins with the potential customer's attention and interest and ends with a purchase decision. There are several phases that a customer goes through before making a final purchase decision. These phases are attention, interest, consideration, and purchase. Each phase of the funnel is supported by different marketing actions to guide and eventually convert customers.
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