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The year is drawing to a close - but we are turning up the heat once again and launching the 2023 version of our media & PR database, one of the most comprehensive editorial directories on the market and your PR software alternative.
This means for you: Over 20,000 entries and contact details of thousands of newspapers, magazines, radio & TV stations, press portals & news agencies, publishers, blogs and much more on over 750 topics in the German-speaking world for a higher reach of your press releases, greater media presence and contact building in the editorial offices.
If you order by the end of the year, you will receive database access starting at just €274, including 12 months of updates.
Increase media visibility now and save! For more visitors, customers and applicants.
All information and order at https://www.fischer-data-science.com/en/media/.
The Media & PR Database 2023 is here. A lot has happened since the last major update of our Media & Editorial Directory. The latest update expands the database to now over 20,000 entries in Germany, Austria and Switzerland (over 150,000 worldwide) on over 750 topics. In total, over 6,131 new entries were added in the DACH region in 2022 (13,300 worldwide). New additions are the types publishers, blogs, online portals, podcasts, forums & communities.
Among others, the following were added:
For this, our algorithms crawled over 20 million web pages with an average of over 3 million queries per week. In total, over 250,000 changes were made, including around 20,000 in the last month.
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Fewer and fewer companies and agencies are willing to spend sometimes mid-four-figure sums per year on overpriced products in the field of PR software and the distribution of your press releases.
Often the results promised by the providers cannot be met and the success of the press release is correspondingly low - not to mention the inflated case numbers.
Save up to several thousand euros per year in the future with our Media & PR Database 2022 and benefit from one of the most comprehensive editorial directories on the market.
You are wondering what is the best way to cost-effectively build a greater media presence so that more potential customers become aware of your products and services?
We are pleased to offer you a cost-effective entry into the world of PR software with our media and PR database for starting at just €274. Send your press releases in the future with the help of our PR tool. In addition to thousands of newspapers, online newspapers, radio and TV stations, the contact details of news agencies are also included.
The great agency death is a problem that will confront many agencies in the coming years. It is expected that by 2023, more than 80 percent of all agencies will be unable to cover their costs.
This is due to a number of factors, including increasing competition, which means many agencies will have to lower their prices to attract business. It's also possible that some clients who turn to large agencies prefer to buy individual services instead of an expensive, full-service offering, which means agencies also receive less money per job.
In addition, increasing technologies are increasing the use of automated processes, which means that much of the work that used to be done by agencies is now done by computer programs. This results in agencies needing fewer employees to do their work, which in turn results in cost savings.
Another factor driving agency death is the increasing competition from new, very low-cost agencies that are often used to replace existing agencies. These new agencies often offer much better value than many established agencies, making them more popular with clients.
Finally, some agencies may also be affected by the impact of the Covid 19 pandemic, as some industries have suffered a severe downturn that has reduced demand for agency services.
All of these factors contribute to the possibility that many agencies will no longer be viable by 2023 because they will not be able to cover their costs. It is therefore important that agencies actively seek new ways to reduce their costs and develop new revenue streams now in order to survive in an increasingly competitive landscape.