PR reporting - What is the benefit of measuring the success of press relations measures?
01/05/2023 | By: FDS
Measuring the success of press relations measures provides valuable guidance for companies to determine which measures are most effective. With the help of PR reporting, companies can find out how their campaigns and measures are perceived and how they affect the success of the brand. This includes the number of people reached, the number of placements, the number of references to the company or brand, the type of mentions, and the number of impressions. Using this information, companies can figure out which actions are most effective and adjust their campaigns accordingly.