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The search for the right agency is often difficult. In the price battle for the best advertising spaces, it is difficult for inexpensive providers to place or appear with your ad among the first ads on the first or second. After all, the cost of a click (PPC: price per click) in Google Ads , formerly known as Google Adwords, can quickly exceed €5 and more.
The first search results or are therefore dominated primarily by providers, which bring high-priced products and services to the woman or man. With given PPC costs, it is a question of the product price or price for an average deal when providing services and the so-called conversion rate, any rate that describes the number of sales -sales - and divided by the number of clicks generated. A cost-covering ad strategy and keyword selection together with constant optimization is necessary to become cost-covering, in the best case profitable.
Therefore, in the interest of better market transparency, it makes sense to include not only those providers listed high up in the list of postential contractors, but also to find agencies and service providers who cannot (yet) afford or do not want to invest a higher share of their revenue in higher click prices.
With our databases, starting with the media & PR database , through the company database to our agency database, we make a contribution to making the market more transparent, creating visibility on for smaller providers and facilitating the choice of the appropriate agency or provider.
For example, you can discover similar providers in your city or region based on keywords and compare them with each other, filter, sort and to be able to put the entries first on a long list, later on a short list.
At the same time, our address databases represent an efficient acquisition tool for companies, agencies and service providers and offer added value in customer acquisition in the B2B sector, more precisely: for directmarketing purposes and for expanding the individual acquisition strategy.
In the first part we have discussed the paid measures in the online marketing area.
Another way to attract traffic, i.e. website visitors - and hopefully enough potential customers - to your website is the so-called content marketing.
Content marketing is all about knowledge, in the form of entertaining and informative articles that you provide to your visitors for free on your website. On the one hand, articles serve as a confidence-building measure, on the other hand, you save the previously mentioned high PPC click prices and can ideally, in addition, through the content and the thematic focus, i.e. also through the selection and use of certain keywords and words, target your desired target group or desired customers better than with the possibilities in Google Ads, for example.
Our Media & PR Database differs from other, often much more expensive, providers of editorial databases and PR software in both its scope and its functionality. Designed as an efficient research tool that saves you a lot of time searching for suitable media and contact persons at the best possible price, our media & PR database offers you an outstanding price/performance ratio.
The advantages of the Media & PR database at a glance:
Who are our products aimed at? Who is the target group of Fischer | Data Science.?
There are around 15,000 startups every month in Germany alone. All founders of new businesses & startups that have a supra-regional focus need, in addition to their own website for the optimal start into self-employment, tools that save them valuable time, e.g. for research, so that they can concentrate on their core work (i.e. product development, marketing/sales, PR/public relations). This is where our products come in.
In addition, more established companies and organizations such as foundations and associations or societies also have a constant need to maximize their media presence as well as data around for fundraising to achieve their goals.