This website is using cookies to ensure you get the best experience possible on our website.
More info: Privacy & Cookies, Imprint
Framing refers to the way information is presented to influence the perception and interpretation of a topic. It involves how content is framed through linguistic or visual elements to emphasize certain perspectives or messages.
The frame sets the perspective through which a news or information is viewed. It influences how people understand a topic by highlighting certain aspects and backgrounding others.
Linguistic framing involves using specific terms, phrases, or metaphors to promote a particular viewpoint. The choice of words can influence the emotional response of the audience and shape their attitude.
Visual framing utilizes images, graphics, or videos to tell a story or present information. The selection of visual material can have a strong emotional impact and shape the audience's understanding.
Media plays a crucial role in framing as it decides which information is presented and how it is presented. The choice of headlines, images, and the sequence of information influence the perspective of readers or viewers.
In politics, framing is used to steer political discussions and shape opinions. Politicians deliberately use specific terms or narratives to advance their agenda and influence public opinion.
Framing is a powerful tool for influencing public opinion. It underscores the importance of word choice, imagery, and presentation forms in communicating information across various contexts.