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Why should you rely on Symfony?

08/18/2023 | By: FDS

There are several reasons why developers should rely on the Symfony framework. Symfony is a powerful, flexible, and well-established PHP framework that is particularly suited for developing sophisticated web applications and APIs. Here are some reasons why Symfony might be a good choice:

Modularity and reusability:

Symfony follows the concept of "bundles", which encapsulate individual functions or features. This makes the application modular and facilitates the reuse of code in different projects.

Strong community and documentation: Symfony has a large and active developer community. This leads to extensive documentation, tutorials, forums, and extensions that can help you with development and problem solving.

Stability and long term support: Symfony puts a lot of emphasis on stability and compatibility. New versions are released with Long-Term Support (LTS), which means you get security updates and bug fixes for an extended period of time.

Symfony is a stable and compatible development platform.

Flexible architecture: Symfony allows you to customize the architecture of your application according to the requirements. It offers various components that can be deployed in different configurations.

Security: Symfony includes many built-in security features that help protect your application from common security issues, such as cross-site scripting (XSS) or SQL injection.

Performance: Symfony places great emphasis on optimal performance. The use of caching mechanisms, dependency collection and efficient processing of requests are important aspects.

Testability: Symfony encourages code testing from the start. It provides tools and methods to easily create unit and integration tests, which can lead to higher overall code quality.

Testability.

Internationalization and localization: if your application needs to be multilingual, Symfony provides built-in support for internationalization and localization.

Database integration flexibility: Symfony enables the use of various database backends and object-relational mapping (ORM) tools, including Doctrine, making database integration flexible and powerful.

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Google Ads sets auto-optimized CPC for Shopping campaigns and relies on Performance Max and AI updates

08/15/2023 | By: FDS
Google Ads will stop using auto-optimized cost-per-click (ECPC) for Shopping campaigns in October 2023. Advertisers will be able to use alternative formats like Performance Max instead, with Google hinting at upcoming AI updates for Shopping. ECPC was introduced about ten years ago, but due to more efficient bidding strategies, this option is no longer supported. Shopping campaigns using ECPC will behave similarly to manual CPC campaigns starting in October. Google recommends advertisers to use other bidding strategies like target ROAS, "maximize conversions" and "maximize conversion value". Performance Max campaigns will receive personalized recommendations and AI-generated content in the future thanks to Gen AI features.
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What are common sources of errors when setting up an online store?

06/09/2023 | By: FDS

1. Insufficient testing phases: A good online store should be thoroughly tested before publishing to identify possible sources of errors.

2. Insufficient search engine optimization: an online store must be highly visible to search engines in order to achieve good visibility. For this, the right keywords, page titles and descriptions must be used.

3. Insufficient security: an online store should be protected against unauthorized access and data misuse. For this, security updates must be executed regularly.

4. Poor design: poor design may cause customers to be dissatisfied and leave the online store before making a purchase.

5. Inadequate customer service: an online store must provide good customer service to answer customer questions and concerns. This includes an efficient ordering process and competent advice.

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How to get media coverage for your startup

05/31/2023 | By: FDS

To get media coverage of your startup, you should take the following steps:

Identify Your Target Audience: Before you begin your search for media coverage, it's a good idea to make sure you know your target audience. Think about who your target audience is and what media they read or follow.

Create a press release: A press release is an important way to bring media attention to your startup. Write a press release that describes your startup, your products or services, and your vision and mission.

Identify Relevant Media: Identify the media that are relevant to your audience. Look for publications that have covered similar topics in the past and can reach the target audience of your PR campaign.

Create a media list: Create a list of contacts from the media that you have identified. This list should include each contact's name, position, and contact information.

Personalize your outreach: When you're ready to send out your press release, make sure to personalize your outreach. Use journalists' names in your emails and be aware of why you think your message is relevant to them and their audience.

Track your outreach: After you've sent out your press release, you should make sure you track your outreach. Send follow-up emails or call the journalists to make sure your message got through.

Leverage Social Media: Use social media to draw journalists and media attention to your startup. Publish updates about your startup on your social media channels and tag journalists and media that may be relevant to your startup.

Build relationships: Build long-term relationships with journalists and media by regularly connecting with them and providing them with interesting and relevant information.

By following these steps, you can bring media attention to your startup and potentially garner media coverage. However, note that media coverage is not guaranteed and it takes patience and perseverance to be successful.

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Press Release Distribution for Startups

05/30/2023 | By: FDS

If you want to create a press distribution list for your startup, you can take the following steps:

Identify your target audience: Before creating a press mailing list, you should make sure you know your target audience. Think about who your target audience is and what media they read or follow.

Research relevant media: Research the media that is relevant to your target audience. Look for publications that have covered similar topics in the past and can reach the target audience of your PR campaign.

Collect contact details: Once you have identified relevant media, you need to collect the contact details of the journalists, editors and other important contacts. Check media websites to find contact information, or search LinkedIn for journalists and other relevant contacts.

Make a list: Make a list with the contact details of the relevant media and contacts. The list should include each contact's name, position, and contact information.

Maintain your list: It's important to keep your press mailing list up to date by regularly checking for changes in contacts. Remove outdated contacts and add new ones.

Personalize your outreach: When you're ready to send out your press releases, make sure to personalize your outreach. Use journalists' names in your emails and be aware of why you think your message is relevant to them and their audience.

Track your outreach: After you've sent out your press release, you should make sure you track your outreach. Send follow-up emails or call the journalists to make sure your message got through.

Leverage Social Media: Use social media to draw journalists and media attention to your startup. Publish updates about your startup on your social media channels and tag journalists and media that may be relevant to your startup.

Build relationships: Build long-term relationships with journalists and media by regularly connecting with them and providing them with interesting and relevant information.

By following these steps, you can build a press distribution list for your startup and attract media attention to your business. It takes patience and perseverance to succeed, but it can be a valuable way to get your startup known and reach potential customers.

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