12/09/2022 | By: FDS
The Customer Acquisition Cost (CAC) is a key figure that indicates how much it costs a company to acquire a new customer. It includes all costs spent on reaching and acquiring new customers, such as advertising, sales promotion, selling costs, and customer service. This helps companies to review the efficiency of their marketing budget and evaluate whether they need to cut or increase their costs to attract more customers.
12/08/2022 | By: FDS
Cross-selling is a sales tactic in which a salesperson attempts to sell the customer an additional product or service that is related in some way. It can also refer to up-selling, a sales technique in which a salesperson attempts to sell a more expensive product or service. Cross-selling is one of the most effective sales techniques because it allows the salesperson to generate more revenue from a single customer.
12/08/2022 | By: FDS
Sales success is the result of a good sales strategy, which translates into a company selling more products than expected. This can be achieved through effective customer targeting, product and pricing, sales promotion and customer retention. A successful sales force helps to achieve sales targets, but it is also an essential part of marketing, enabling the company to position itself in the market and attract customers.
12/08/2022 | By: FDS
Social selling is an approach in which salespeople use social media to identify and engage with potential customers and build relationships. It is a form of selling that allows salespeople to build a direct, personal relationship with customers by engaging in their online presence and responding to relevant discussions. Through these interactions, sellers can identify prospects and position themselves as experts in their industry to drive a higher conversion rate.
12/08/2022 | By: FDS
Direct selling is a type of sales strategy in which companies sell their products or services directly to end consumers without the intermediation of a middleman. Direct selling is often implemented through sales representatives or multi-level marketing companies. Direct selling allows companies to sell their products without the cost of an intermediary, thereby earning more profit. In addition, direct sales can help companies establish customer contacts that can be useful for further sales.