News / Blog: #presswork

Press release - What are the 7 W questions?

1. What?

2. Who?

3. When?

4. Where?

5. How?

6. Why?

7. With what?

How do I become a press photographer?

To become a press photographer, you'll need to show a combination of photography skills, journalism training, and a decent portfolio. A photography or journalism degree is a good start, but most press photographers are trained through experience in the industry. Attend advanced photography workshops, sign up for photo contests, and shoot in your spare time. Once you've built up your photography skills and have an extensive portfolio, you can apply to local newspapers and magazines or try to start your own business as a freelance photographer. It's also a good idea to find a networking group for press photographers in your area to see what others in the industry are doing.

How to build your optimal press distribution list

1. Decide for which media your press distribution list should be.

There are different types of media, such as print media, online media, radio, TV and social media. Decide which ones are relevant to you.

2. Define your target audience.

Before you build your press distribution list, you first need to know who you want to target your message to. Define your target audience based on certain criteria, e.g., age, gender, interests, etc.

3. Research media outlets that reach your target audience.

Search for media that reach your target audience. You can easily do this by researching on the Internet or by contacting industry associations.

4. Contact editors and journalists.

After you have found the media that reaches your target audience, contact the editors and journalists directly. Send them an email or call and introduce yourself.

5. Keep your press distribution list up to date.

To ensure that your press distribution list is always current and relevant, you need to update it regularly. Contact new media, learn about new developments and keep your distribution list up to date.

Build press distribution list yourself or buy - These are the pros and cons

Setting up your own press distribution list costs time - and therefore money. A press distribution list is a very important tool for sending your news to the right target group. There are two ways to build a press distribution list: You can build it yourself or buy it. Both options have their advantages and disadvantages.

Advantages of building it yourself

The most important advantage of building a press distribution list yourself is the cost savings. If you build your own mailing list, you can save some costs as you don't have to pay for the services of an external company. Also, you can customize your mailing list specifically to your needs and build it to meet your specific requirements.

Disadvantages of building it yourself

The disadvantage of building a press distribution list yourself is the time it takes to set it up. Tasks that need to be completed include researching and gathering contact information, setting up an email distribution list, and testing the distribution list. Setting up such a distribution list can take some time and can be difficult for some people.

Advantages of purchase

The advantage of buying a press distribution list is that it saves time. When you buy a press distributor, you don't have to invest a lot of time to build the distribution system yourself. Instead, you can use a pre-made distribution system that is already set up and ready to use.

Disadvantages of buying

The disadvantage of buying a press manifold is the cost. A prefabricated manifold system is usually more expensive than a system you build yourself. Also, it's likely that you won't find all the features you need in your own manifold, which means you may have to add additional features that can cost more.

Press & Public Relations - What really matters?

The most important thing is to create a strong and memorable brand. This includes the development of a clear and memorable corporate identity and a clear positioning in the industry.

The message must be consistently disseminated through a variety of channels. This includes both online and offline promotional activities.

It is important to build a strong relationship with the media. You need to be on good terms with media representatives and provide them with relevant content.

It is important to regularly review which strategies and campaigns are effective and which are not. This helps in adapting the campaigns to the changing needs of the target audience.

It is also important to measure the effectiveness of the different communication channels. This allows us to find out which channels are producing the best results for our communication goals.

It is important to respond to the needs and expectations of the target group. This includes developing content that appeals to and interests the target audience.

The effectiveness and efficiency of press relations should be measured regularly in order to adjust and optimize campaigns.