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Our media & PR database is a research tool and, as an editorial database, contains the e-mail addresses of editorial offices that you can export and use to contact the media directly. Sending via the system is currently not possible.
The question of whether you should formulate your press release yourself or have it formulated externally cannot be answered in a general way.
However, PR newcomers in particular should pay attention to a few factors so that the press release can fulfill the desired purpose and attract attention. As everywhere else, practice makes perfect and typical beginner's mistakes should be avoided.
We have therefore compiled a checklist for the structure and content of a prototypical press release, which covers both the obligatory information and gives tips on the concrete structure.
Is your press release already ready to send out? Here you will find further information on our media & PR database and the contact details of over 16,000 media outlets in Germany, Austria and Switzerland.
1. Use a professional press release template. Make sure your press release has a professional design and layout.
2. Keep your press release short and concise. Avoid adding superfluous information.
3. Use a catchy headline to make your press release stand out.
4. Write your press release in correct German.
5. Publish your press release in the right media channels.
6. Don't forget to provide a contact form for further questions or inquiries about your press release.
7. Publish your press releases regularly to make sure you stay up to date.
8. Create an interesting press release. Avoid adding boring and technical information.
9. Link your press release to your website to attract more visitors.
10. Schedule a press conference and/or press release release to effectively disseminate your message.