News / Blog: #media-pr-database

Editorial addresses cheap - How many are there and at what price?

Whether a freshly founded startup or already established company: Just about every company has an interest in bringing news worth reporting to the press, in this way directing the media focus on its own products or services, ultimately with the aim of reaching potential customers for more revenue and sales.

To this end, there are a wide variety of providers on the market with different prices and approaches. From free press portals to journalist databases costing tens of thousands of euros as subscription solutions, everything is represented on the market.

Fischer | Data Science. is completely committed to the Pareto principle. This states that 80% of the achievable effect can already be achieved with 20% of the money or time invested. Conversely, this means that each additional euro invested or each additional hour of work invested potentially brings less and less additional return or has less and less effect - regardless of how many more resources are actually used. In other words, in order to achieve the last 20% of the possible result, a multiple must be invested.

A journalist database with tens to hundreds of thousands of contact data of journalist:inside for several thousands of euros per year to be constantly maintained editorially with considerable personnel expenditure will not bring the average customer therefore in proportionally more mentions in the press and/or media articles.

At those costs, which otherwise usually already the dispatch of a single press release causes, we offer you the access to our media & PR database 2022 with over 16,000 editorial addresses in Germany, Austria and Switzerland. In contrast to more expensive solutions, we have automated the collection and maintenance process to the greatest possible extent - thus saving expensive personnel costs that would drive up the product price. Maximum impact with minimum effort.

For all information on the 2022 Media & PR Database, please visit the product page at https://www.fischer-data-science.com/en/media/.

Buying a press mailing list - What to consider?

When buying a press distributor, the first thing you should check is the quality of workmanship. You should make sure that the press distributor is robust and durable. In addition, one should make sure that the press has an easy-to-use operator interface. It is also important that the press is easy to maintain and clean. When choosing the right press distributor, one should also consider the size and capacity of the press. Depending on the requirements, one should choose a press distributor with appropriate capacities. In addition, one should also make sure that the press is easy to transport and install.

Databases - The smart alternative to email extractor tools

Nowadays, there are numerous online tools and utilities such as browser addons and extensions that suggest you can quickly and easily collect contact information from potential leads and customers (e.g. to reduce ad spending).

But this is too short-sighted. Even if email addresses and websites/URLs can be found with these tools: The main time investment, depositing and maintaining the acquired contact data of companies or firms and thus potential B2B customers, e.g. in an Excel spreadsheet or a Google Spreadsheet, remains.

Also, further characteristics that can be used for sorting and filtering the list of potential customers can only be recorded and entered manually with difficulty.

With our Company Database 2022 as well as our Media & PR Database 2022, we relieve you of a large part of this maintenance & research effort for company addresses and contact data. From now on, save precious time and concentrate on the essentials: Your business.