News / Blog: #journalists

How to reach editorial offices and journalists in a cheap and time-saving way?

In order to reach editorial offices and journalists in a cheap and time-saving way, you can send a press release by e-mail. This is a simple and inexpensive way to reach a large number of journalists and editors and increase the chances of publication. Also, one can use press distribution lists that include a list of editors and journalists. With a distribution list, one can send a personalized email to all the addressees in the distribution list, increasing the chances of success. Alternatively, one can also use social networks such as Twitter or LinkedIn to reach editorial offices and journalists and spread one's PR.

Writing a press release step by step - A guide

Writing a press release step by step - A guide

1. Think about a good idea for your press release: develop a topic that is relevant to your company, provides interesting information and attracts readers.

2. Focus on the most important facts: Try to capture the essence of the message in one sentence, and use the rest of the press release to add more information.

3. Use an introductory headline: Write a headline that piques the reader's interest and reflects the topic of the press release.

4. Compose the body of the text: Follow the structuring rules of a press release to ensure that all information is complete. Follow a simple structure that includes an introduction, details, quotes and a call-to-action.

5. Don't forget to include your contact information: Include your contact information at the end of the text to prevent journalists from not reaching out to you.

6. Proofread and publish your article: Check your article for spelling and grammatical errors and make sure it is interesting and informative. Then publish your press release on your website, blog, or through a press release service.

How to send a press release cheaply & effectively

1. Choose your target audience carefully. Be sure that the press release is relevant and interesting for your target group.

2. Create a short and concise press release. Avoid too many phrases and make sure your press release is informative and meaningful.

3. Consult professionals or experts before publishing your press release.

4. Publish your press release on different platforms such as online press portals, social media platforms, blogs and print media.

5. Create a list of journalists who might find your press release interesting. Contact them directly and offer to interview them.

6. Measure and monitor the impact of your press release to see which platforms are most effective.

Tips for sending out press releases

1. Write your press release in such a way that it is relevant for the respective journalists. Use facts and information that are interesting to their readership.

2. Use a clear and concise headline that reflects the central theme of the press release.

3. Create a press kit that contains all relevant information and informs journalists about your press release at a glance.

4. Send your press release to relevant journalists and media who can cover you and your message.

5. Don't forget to publish your press release on your website, social networks and press portals.

6. Keep in touch with journalists and media to inform them about future developments.

7. Kublish press releases regularly to spread your brand and messages.

8. Be honest and transparent in your press releases and avoid over-promotion.

How can I find contact details of journalists?

With the quick links to the respective imprint of a medium stored in our media & PR database, you can usually quickly & easily find thematically suitable contact persons in the editorial offices. Alternatively, you can use the LinkedIn & Xing search function to identify journalists - provided you have an active account - and add suitable people as contacts or contact them directly.