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1. Target your press releases to the right audience: Write them to journalists covering topics relevant to your message.
2. Summarize your message clearly and concisely: Write succinctly what the key message of your press release is.
3. Explain why your news is important and how it will impact readers: explain why your news is a good topic for coverage.
4. Include other relevant information: include facts, figures or related links that support the journalism.
5. Make your press releases discoverable: Have them accessible to journalists by sending them to press portals, social media and similar channels.
6. Track the success of your press releases: Use tracking tools to track the response to your news to see what works and what doesn't.
The largest customer groups for PR software and press release distribution tools are:
1. Companies and organizations that want to be present on the market.
2. PR agencies and communication consultants who use the software to provide their clients with comprehensive PR advice.
3. Journalists who use the software to research news quickly and efficiently.
4. Market research and analysis companies that use the software to track market trends.
5. Bloggers and social media influencers who use the software to produce content quickly and efficiently.
The largest customer groups of PR software include:
1. PR and communications agencies
2. Companies from the financial and consulting sector
3. Companies from the insurance and banking sector
4. Companies from the healthcare sector
5. Companies from trade and manufacturing
6. Companies from the retail sector
7. Companies from the hospitality industry
8. Companies from the public administration sector
9. Non-profit organizations
10. Media companies