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Every online store or provider on the Internet who places online advertising knows the problem: search engine click prices can be so high that they cause even the most conservative business plan to collapse. Customers must be found, but from where? A multitude of competitors join you in bidding on the few search engine advertising slots and vie for the attention of potential customers.
For companies in the B2B sector, the situation is aggravated by the fact that you are usually competing in your niche with larger providers with five-, six-, or seven-figure marketing budgets, even nationally or even internationally, and, that the number of search queries is far lower than in B2C, i.e. end-customer business. It is not uncommon for there to be only a few dozen search queries per day to which suitable search engine advertising could be played out at all. Adblockers further reduce this number. The consequence of this scarce demand: high click prices, not infrequently over 3 or 4 euros, to even get a few visitors daily to the - expensively created - website.
The problem: Even with a four- or five-figure marketing budget, you won't get significantly more leads because there simply aren't enough search queries. For keywords that are searched for relatively infrequently and for which you are competing with many competitors, and with a given conversion rate of a few percent (in the best case scenario), you will thus not be able to scale your sales, the number of customers and thus your business.
The alternative? Direct marketing as well as content marketing! We have developed solutions for both alternatives: Our 2022 Company Database for B2B marketing addresses, our Lettershop service, and our Content Creation Tools.
Many, especially young people, are nowadays playing with the idea of becoming self-employed in addition to their own job and building up their own second leg after work - often with the aim of earning their living independently on a full-time basis in the future and achieving financial freedom in the not-too-distant future.
Even against the backdrop of constantly rising prices such as rents and energy costs and a high inflation rate, this is not a bad idea. Moreover, it has never been easier to initially build up a side income online via the Internet and with little start-up capital, and bit by bit a four to five-figure monthly cash flow.
This is made possible not only by consulting services, which you can offer your customers as an expert in the respective market niche, but also by selling or promoting your own or other people's digital products such as online courses, manuals or ebooks.
Such margins are often significantly higher than for physical products due to lower manufacturing costs. Since there are no rents for warehouse space or offices, there is more money left over from sales for marketing and thus scaling the business model.
We have been running our own websites, affiliate & online portals for over 20 years, since 2000, and have the expertise to identify and build data-driven successful business models.
If you too want to build a second leg on the Internet, position yourself as an expert in your niche or launch your own affiliate program, contact us today. Our databases will help you identify the right niche for you, keep track of your competitors, and establish contacts with media and press representatives for greater media visibility.
You are interested in building a side income and distribute our products within our affiliate program? Here you will find all the information: https://www.fischer-data-science.com/en/partner/
1. Define your target groups: First, you need to define your target groups. Identify which media are relevant to your products and services and which journalists and editors you want to target.
2. Create a list of potential contacts: Create a list of potential contacts you want to address. Include the name of the publisher, the name of the editor, and their contact information.
3. Create a media kit: A media kit contains all relevant information about your company and products that you want to provide to journalists. This includes, for example, company descriptions, press releases, logo and photos.
4. Publish your press releases: After you have built your press distribution list, publish press releases on a regular basis to attract media attention.
5. Maintain your press distribution list regularly: don't forget to maintain your press distribution list regularly by adding new contacts and updating old contacts.
You want to find potential customers and buyers for your products or services and need relevant contacts for this?
With our company database 2022 we make it easy for you to find potential corporate customers or suppliers among all 3 million German companies, to identify contact persons as well as decision makers in a time-saving way, in order to convince them of your offer in the next step. Thanks to integrated search functions for LinkedIn, Xing as well as Google, you save valuable time during research and store contact data centrally in one place for later export and contacting.
Generate more new leads for your sales team - with the 2022 Company Database, the sales, acquisition & marketing tool from Fischer | Data Science.
You can find all information about our 2022 company database at https://www.fischer-data-science.com/en/companies/