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Equity vs. debt - How to start up successfully

01/16/2023 | By: FDS

Equity and debt are two essential elements to consider when starting a business. Equity is the money a business receives from its own resources, while debt is the money borrowed from outside sources such as banks or investors.

Equity is important to start a business because it lowers the risk a business takes when it borrows. Since equity does not have to be repaid, there is no risk that the company will have to file for bankruptcy if it cannot repay its debts.

Debt capital is also important because it allows companies to invest in expansion, develop new products, and enter new markets, allowing them to grow and generate more revenue.

Therefore, when starting a business, entrepreneurs should consider both equity and debt. It is advisable to raise equity first to reduce risk and build a solid foundation. Subsequently, debt capital should be considered to help the company grow.

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With the right sales arguments - How to convince potential customers who doubt and convert them

01/04/2023 | By: FDS

1. Convey trust through clear and honest communication. Be very transparent and open about your products and services.

2. Use concrete evidence, such as customer references or data, to convince customers.

3. Emphasize the advantages of your product or service compared to other providers.

4. Create a sense of urgency by asking customers to make a quick decision.

5. Offer your customers additional information, advice or support when needed to build trust.

6. Give your customers a sense that you care about them and offer them the best.

7. Make special offers to your potential customers that are not offered to them everywhere.

8. Create a sense of security by offering a money back guarantee or similar offers.

9. Create a strong brand that allows you to build a strong bond with potential customers.

10. Always be attentive and focus on the needs of your customers to customize your sales arguments.

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What are common sources of error for startups?

12/29/2022 | By: FDS

1. not investing enough time and resources: Many startups underestimate how much time and resources it takes to be successful. One mistake that is often made is to plan beyond the most important elements of a business instead of focusing on the most important tasks.

2. Insufficient funding: without sufficient funding, a startup cannot survive. Many startups try to get by on a limited budget, but it's important to have enough money to develop and grow the business.

3. Lack of market research: market research is an essential part of a startup's success, but many companies don't take it seriously enough. They need to know who their target customers are, what they want, and what they value in order to improve their product or service.

4. Faulty products or services: If a startup offers a bad product or service, they will not be able to convince their target customers. Therefore, startups need to make sure that their products and services are of the highest quality before launching them.

5. Lack of communication: a startup needs to reach out to their target customers in order to succeed. However, to do so, they need to develop a strong communication strategy and ensure that they stay in touch with their customers.

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More sales with fewer customers? With the high price strategy to more success in business

12/27/2022 | By: FDS

It is a fact that companies want to make more sales. However, it is not always easy to achieve this. One way to generate more sales is to pursue a high-price strategy. With this strategy, companies can increase sales by targeting fewer customers who are willing to pay higher prices.

The success of a high-price strategy depends on a few factors. First, companies need to identify the right target audience that is willing to pay more for a product or service. Companies also need to choose the right positioning to stand out from the competition and create a premise for the higher price. Another important factor is proper marketing. Companies must convince their customers that they will get better value for their money if they purchase a higher-priced product.

A high-price strategy can be an effective tool to generate more sales. However, it is important to make sure that the strategy is aligned with the right target audience and that there is a clear premise for the higher price. Also, companies need to make sure they have the right marketing strategy in place to convince their customers that they will get more bang for their buck if they buy a higher-priced product.

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Thousands of Euros for a press release? A swan song to conventional press distributors

12/27/2022 | By: FDS

A press release can be published in various ways, such as via social media, via special press distribution lists, via blogs and also via the company's own online channels. In most cases, however, it makes the most sense to use your own online channel to publish the press release. One can then resort to individual social media platforms, blogs and press distribution lists to spread the word.

By using a variety of avenues, one can ensure that the press release reaches as many people as possible. It is also important that the press release is written in an interesting and engaging way so that it appeals to readers and encourages them to read on.

In addition, you can also try sending the press release through a professional press distribution system. Many of these systems offer free trial periods where you can observe the results before making a decision. In most cases, however, it is not necessary to spend so much money on a press release.

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