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1. Define your target audience: create an accurate audience description to ensure your message is targeted to the right people.
2. Create a compelling message: your message must be relevant, informative and persuasive to capture your customer's interest.
3. Use an appropriate contact method: choose the contact method that best suits your customer, e.g. email, phone call or face-to-face meeting.
4. Schedule a follow-up: Schedule a follow-up to ensure your message is not lost and your customer remembers you.
5. Be consistent: Be consistent in your B2B customer acquisition to achieve success. Be patient and persistent and repeat your message several times.
The actions you should take to optimize your sales funnel and increase conversion rates depend heavily on your industry, your goals, and your customers.
One way to optimize your sales funnel and increase conversion rate is to track and measure performance indicators. These can help you track your success and identify where improvements can be made. Some key performance indicators you should track are:
1. Lead generation: how many leads is your company generating?
2. Lead qualification: what percentage of leads generated are qualified?
3. Lead conversion: what percentage of qualified leads converted?
4. Lead nurturing: how long does it take for a lead to convert?
5. Customer activation: what percentage of customers are active?
6. Extended sales: How much revenue are you generating from extensions and upsells?
In addition to tracking these performance indicators, you should also take some other measures to optimize your sales funnel and increase your conversion rate. Some of these actions are:
1. Create relevant and engaging content to inform your customers about your offer and encourage them to make a decision.
2. Optimize your sales funnel by offering customers a unique experience, such as personalized content, free trials, and free advice.
3. Test and optimize your campaigns to ensure they are tailored to your target customers.
4. Run A/B tests to measure the effectiveness of your campaigns.
5. Build an effective follow-up system to ensure that all customers considering your offer receive the right information.
6. Conduct customer surveys to gather feedback on your offering, service and brand.
These are just a few of the actions you can take to optimize your sales funnel and increase conversion rates. Depending on your industry, goals, and customers, you may need to take additional measures.
The best way to approach editors or journalists is by e-mail or a short phone call. Once you have found out about the thematic orientation of your contact person, it is important to check other criteria and work through the checklist points:
If you are not sure whether the person is the right contact person for your issue, you can also send your press release to the editorial e-mail addresses, the so-called news desk, from where the incoming reports are forwarded to the thematically appropriate departments and thus editors and journalists.
There are various sources and strategies for generating leads (both as a B2B and as a provider in the end customer business). Basically, a distinction can be made between unpaid (so-called organic) and paid sources of leads, e.g. in the form of Google Ads.
The situation for most companies and providers in the B2B sector is as follows: There is strong competition/stiff competition in the respective niche, high click prices, escalating marketing budgets as well as ad campaigns that do not work. The downward spiral of ever increasing costs with ever poorer conversion rates is supposed to be stopped with a further increase in the marketing budget - which often enough fails.
But what is the alternative to expensive online marketing?
With the help of so-called content marketing, you provide potential prospects and customers with free knowledge with added value and thus create trust. The goal is that the customers in spé deal longer with your offer and do not leave your website after a few seconds, but click through your website. The more articles, i.e. content, you provide on your website, the more this testifies to competence in your respective field and will increase the likelihood of a purchase.
In the best case, you manage to get interested parties to sign up for your newsletter, for example, to be informed about future discount promotions, make an inquiry via contact form or phone. It is important to obtain their consent to be contacted in order to be able to contact them in the future in the so-called follow-up process and to convert them into customers in the long term. After all, the majority of B2B customers only buy after the second, third or fourth contact. Here, it is also important to understand the so-called sales cycle in the business-to-business business.
If you have managed to direct interested parties to your site through thematically relevant articles or blogpots, the first hurdle has been cleared. Therefore, think about how you can maximize the number of visitors who come to your site for free (so-called organic traffic). These can be, for example, articles with titles that consist of specific questions as potential customers enter them in Google or other search engines, articles about current news in your industry or niche, product news or reviews.