News / Blog: #follow-up

Email Marketing for Startups: Building Customer Relationships and Lead Generation

12/08/2023 | By: FDS

Email marketing is a powerful strategy that can assist startups in building customer relationships, generating leads, and effectively marketing their products or services. In this article, we will explore the benefits of email marketing for startups and how they can leverage it to grow successfully.

Why is Email Marketing Important for Startups?

Customer Engagement: Email marketing allows startups to stay in touch with customers, strengthen their brand, and build customer loyalty.

Lead Generation: Through targeted email campaigns, startups can reach potential customers and convert them into leads.

Cost Efficiency: Compared to traditional marketing methods, email campaigns are cost-effective and offer excellent value for money.

Personalization: Emails can be tailored to individual preferences and behaviors, increasing relevance.

Steps for Successful Email Marketing for Startups:

Building an Email List: Start by building a high-quality email list. Ask existing customers for permission to contact them via email and encourage website visitors to sign up for your newsletter.

Segmentation: Segment your email list based on demographic characteristics, behaviors, or interests. This allows you to send targeted messages.

Creating Relevant Content: Create engaging email content that addresses the needs and interests of your target audience. This can include informative articles, product announcements, discounts, or exclusive offers.

Automation: Utilize email marketing tools for campaign automation. For example, set up automatic welcome messages, birthday greetings, or follow-up messages.

A/B Testing: Test different elements of your email campaigns, such as subject lines, call-to-action buttons, and images, to determine what works best.

Trusted Sender Address: Use a trusted sender address and adhere to privacy regulations to gain the trust of your subscribers and avoid spam.

Analysis and Optimization: Use analytics to track the performance of your email campaigns. Which emails are being opened? Which links are being clicked? Optimize your strategy based on this data.

Examples of Email Marketing Success Stories from Startups:

Dollar Shave Club: The company used email marketing to build a loyal customer base. Their humorous and personal emails resonated with customers, contributing to increased revenue.

Trello: Trello utilizes email marketing to engage users and provide tips for better use of the platform.

Email marketing can be a powerful tool for startups to build customer relationships and generate leads. With the right strategy, segmentation, and personalization, startups can effectively use emails to get successful.

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More inquiries - How to become a lead magnet and get more deals & sales

12/07/2023 | By: FDS

Lead magnets are an important tool for driving more inquiries and more closings. A lead magnet is a type of incentive offered to prospects to help them enter your sales process. It can be offered in the form of a report, an e-book, a checklist, a webinar, a free product, or some other value.

To get more inquiries, you need to promote your lead magnet in a number of ways. These include creating a landing page, posting on social media platforms, developing an autoresponder email flow, creating content that promotes your lead magnet, and developing paid ads.

Once you get visitors to your landing page, you need to engage them with a simple but effective message that motivates them to get your lead magnet. To do this, you need to do the following: explain why your lead magnet is valuable and how it can help customers. Make it clear that it's free, but still provides real value. Finally, use a clear call-to-action, such as "Click now to get access."

Once you've gotten visitors to receive your lead magnet, you need to engage them in a sales process. To do this, you can ask them to navigate your website, receive a follow-up email, attend a webinar, or take some other action.

Lead magnets are an important tool for driving more inquiries and more closings. If you use them correctly, you can attract more customers and increase your sales.

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Contacting potential customers on LinkedIn: What you should consider

11/28/2023 | By: FDS

Contacting potential customers on LinkedIn can be an effective strategy for lead generation and building business relationships. However, there are some important things to consider to ensure that your outreach is successful and leaves a positive impression. Here are some tips to keep in mind:

1. Thorough Research:

Before reaching out, it's crucial to research your potential customers. Carefully read their profiles to learn more about their professional backgrounds, interests, and needs. The better you understand your target audience, the more precisely you can tailor your message.

2. Personalize Your Message:

Avoid generic messages. Ensure that your messages are tailored to the specific recipient. For example, mention common interests or experiences to establish a personal connection.

3. Emphasize the Benefits:

Your messages should clearly communicate the benefits of your product or service to the potential customer. How can your offering help solve their specific challenges or improve their business?

4. Use Polite Language:

Be respectful and polite in your messages. Avoid aggressive sales tactics or pressure. Express interest in potential collaboration without applying undue pressure.

5. Provide Value:

Your messages should offer more than just a sales pitch. Share relevant resources, information, or insights that could be useful to the recipient. This demonstrates your expertise and commitment to customer success.

6. Clear Call-to-Action:

At the end of your message, place a clear call-to-action. For example, ask the recipient for a conversation, a demo, or further contact if they express interest.

7. Patience and Follow-up:

Not every contact will respond immediately or express interest. Give potential customers time and space to react. After some time, you can send a friendly follow-up message to check for interest.

8. Quality Over Quantity:

It's more important to address high-quality potential customers than to send a large number of messages. Focus on those who truly fit your offering and are most likely to be interested.

9. Privacy and Consent:

Ensure that you comply with LinkedIn's privacy policies and applicable data protection laws. Also, consider the recipient's consent, especially if you intend to send regular marketing messages.

10. Professional Follow-up:

If a potential customer shows interest, ensure that you respond to their inquiries professionally and promptly. Quick and competent communication can make a difference.

Contacting potential customers on LinkedIn requires care and attention to detail. By sending personalized, valuable, and respectful messages and aligning your message with the recipient's benefits, you can build successful business relationships and expand your network.

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The most common mistakes in LinkedIn cold calling

11/27/2023 | By: FDS

LinkedIn is an excellent platform for cold outreach, but only if done correctly. Unfortunately, many companies and professionals make some common mistakes that diminish their chances of success. Here are the most common errors in LinkedIn cold outreach and how to avoid them:

1. Impersonal Messages

A significant mistake is sending messages that are not tailored to the recipient. Generic messages sent to dozens or hundreds of contacts are not very effective. Instead, take the time to craft personalized messages that consider the interests and needs of the recipient.

2. Lack of Value

Your messages should provide clear value to the recipient. Illustrate how your products or services can solve their specific challenges. Avoid exclusively talking about your company in your messages without addressing the benefit to the recipient.

3. Mass Connection Requests

Indiscriminately sending connection requests to hundreds of people can be seen as spam. Before sending a connection request, ensure that the person is genuinely part of your target audience and may have an interest in your offering.

4. Lack of Research

Before reaching out, research your potential leads. Look at their profiles to learn more about their professional backgrounds and interests. This allows you to craft personalized messages that better address their needs.

5. Impatience

LinkedIn cold outreach requires patience. It's unlikely that you'll see immediate results. Give your contacts time to read and respond to your messages. Avoid pushing too hard or repeating outreach at short intervals.

6. Lack of Follow-ups

After the initial contact, sending follow-up messages is crucial. This demonstrates your interest and commitment. Remind the contact about your offering and how it can help them.

7. Ignoring Rejections

Not every contact will be interested in your offering, and that's okay. Respect rejections and don't take them personally. You can reach out again with a new message at a later time if circumstances change.

8. Excessive Self-Promotion

Avoid overly promoting yourself in your messages. Focus instead on the needs and interests of the recipient. Ensure that your offering is presented subtly and is relevant.


LinkedIn is a valuable tool for cold outreach when used correctly. Avoid the above mistakes by sending personalized, valuable, and respectful messages.

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Email marketing: tips for increasing open and click-through rates

10/10/2023 | By: FDS

Email marketing remains one of the most effective ways to connect with customers and generate leads, despite the constant changes in the digital marketing landscape. However, the challenge is to ensure that your emails are actually opened and read. In this article, we will cover some proven tips to increase open and click-through rates in your email marketing.

1. Segmenting your audience

A personalised approach is crucial to email marketing success. Segment your email list according to various criteria such as demographic characteristics, buying behaviour or interests. This allows you to send tailored messages to specific segments of your audience and provide more relevant content.

2. Create engaging subject lines

The subject line is the first thing your recipients see. It should be short, concise and appealing. Avoid spammy terms and instead go for a subject line that arouses curiosity or conveys a clear benefit. Experiment with different wording to see which works best.

3. Personalise your emails

Personalisation goes beyond simply addressing the recipient by name. Use available data to provide personalised recommendations, offers or content based on the recipient's behaviour and interests

4. Ensure mobile optimisation

The majority of emails are opened on mobile devices. Make sure your emails are optimised for mobile views. This means a user-friendly display on small screens and ensuring a fast loading time.

5. Eye-catching call-to-action (CTA)

Your emails should contain clear and eye-catching call-to-action elements. Use highly visible buttons and links that encourage the reader to go to your website or take further action.

6. Test and optimise

By A/B testing, you can find out which elements of your emails work best. Test different subject lines, images, CTA positions and content to see what improves your open and click-through rates. Stick to best practices, but also be open to experimentation.

7. Frequency and timing

Find the right balance between the frequency of your email campaigns and the timing. Too many emails can put subscribers off, while too few can cause them to lose interest. Experiment to find out when your target audience is most receptive.

8. Segment follow-up messages

After triggering a specific action, such as opening an email or clicking a link, you can send automated, segmented follow-up messages. These can help maintain interest and increase conversion rates.

9. Encourage social sharing

Encourage your subscribers to share your emails on their social media. This can significantly increase the reach of your campaigns and attract new subscribers

10. Monitor and customise

Use analytics and metrics to monitor the success of your email campaigns. Understand what's working and what's not, and adjust your strategy accordingly.


Email marketing remains a powerful tool for customer retention and lead generation. By implementing these proven tips, you can increase email open and click-through rates while maintaining effective communication with your target audience. Remember that email marketing requires continuous optimisation to meet the ever-changing needs and preferences of your recipients.

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