Knowledge Base

What is the best way to approach journalists?

10/28/2022 | By: FDS

The best way to approach editors or journalists is by e-mail or a short phone call. Once you have found out about the thematic orientation of your contact person, it is important to check other criteria and work through the checklist points:

  • 1. newsworthy & relevant story
  • 2. good press photos
  • 3. pitch properly
  • 4. follow-up

  • If you are not sure whether the person is the right contact person for your issue, you can also send your press release to the editorial e-mail addresses, the so-called news desk, from where the incoming reports are forwarded to the thematically appropriate departments and thus editors and journalists.

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