12/06/2022 | By: FDS
Press contacts are contacts with people and media that you as a company or organization can get in touch with to report on your brand, products or services. This can take the form of press releases, interviews, articles, blog posts and other forms of coverage. Press contacts help companies promote their brand and products in relevant media and to potential customers.
12/06/2022 | By: FDS
Media coverage refers to the process of gathering and publishing information about events and phenomena in the media. This includes news, reports, analyses and commentaries published regularly in print and online media as well as on television and radio. Media coverage serves to inform a broad audience about current events and to influence public opinion.
12/06/2022 | By: FDS
Media monitoring is an analysis procedure used to monitor and evaluate media coverage. The aim is to record the presence and influence of a company, brand or person in the media and to improve the communication strategy. To this end, media reports, press releases, social media posts and other media content are systematically collected, analyzed and evaluated.
11/16/2022 | By: FDS
Many founders:ins and startups wonder what they need to do to get media attention and coverage.
In our step-by-step guide for founders:ins and startups, we show you how to find thematically and geographically relevant & appropriate media and create media-rich press releases.
09/03/2022 | By: FDS
Our Media & PR Database differs from other, often much more expensive, providers of editorial databases and PR software in both its scope and its functionality. Designed as an efficient research tool that saves you a lot of time searching for suitable media and contact persons at the best possible price, our media & PR database offers you an outstanding price/performance ratio.
The advantages of the Media & PR database at a glance:
Export function for e-mail addresses, e.g. for CRM or Outlook (up to now no internal dispatch function)
GDPR-compliant - no journalist data included, only from freely accessible sources
High coverage
Reasonable price
Regular updates
Contract period & no automatic renewal
Multi-user capability from version Team