Setter and Closer - What is the difference?
01/24/2023 | By: FDS
Setters are individuals who are responsible for opening a sales conversation and building a relationship with the customer. They ask the customer about their needs and try to develop an understanding of the customer's needs. They then explain to the customer how the product or service can help them meet their needs.
Closers are people who close the sales call and make the sales deals. They use strong arguments to convince the customer to buy the product or service. They go over the details of the offer and ask questions to make sure the customer is satisfied. Finally, they close the sale by getting the customer to make a decision.