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Glossary / Lexicon

Customer avatar

07/04/2022 | By: FDS
A customer avatar is a fictitious profile that a company creates for each of its customers. It includes basic information such as age, gender, occupation, income, and other data that the company needs to build a customer profile and understand how best to offer its products and services. It also helps improve the customer experience by providing relevant content and personalized offers.
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Knowledge Base

Why advertising on Google 2023 (no longer) works

07/04/2022 | By: FDS
It's hard to say whether advertising on Google will work more or less in 2023 than it does today. Google is constantly making changes to improve the user experience and increase the adoption and effectiveness of ads. If Google maintains its commitment to advertising in the coming years and continues to improve the technology, advertising on Google 2023 may be much more effective. However, it is also possible that other advertising technologies, such as social media ads and mobile ads, will overtake advertising on Google and reduce efficiency.
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Knowledge Base

The Sky is the Limit - How to successfully scale your business

07/04/2022 | By: FDS
This book provides a comprehensive and practical guide on how to successfully scale your own small business. It contains a number of different strategies on how to build and design your business to grow sustainably and become increasingly successful. Topics covered include: developing a scaling strategy, finding the right business culture, implementing processes and systems, leveraging technology and social media, developing an effective marketing plan, and much more. In addition, the psychological side of entrepreneurship will also be addressed. Useful tips and tricks for dealing with the challenges of entrepreneurship are also provided. At the end of the book, the most important points are summarized again and some more useful resources for further research are presented.
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Knowledge Base

Shortage of skilled workers: Are you having problems recruiting applicants or employees?

07/01/2022 | By: FDS

Many companies are currently having massive problems finding suitable applicants for training positions or vacancies. In some cases, not even a handful of applicants can be found in the conventional way.

Are you already active where your potential applicants are?

With our applicant & employee recruitment funnels, we search for suitable applicants where they are: In social media such as Instagram, Tiktok, Facebook and Twitter as well as the business networks Xing & LinkedIn.

You define who you are looking for, when and where - we take care of the rest. From ad planning to placing and optimizing the ads.

Frequently sought skilled workers are, for example, nurses, craftsmen, programmers, truck drivers.

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Updates / Changelog

PR software alternative wanted?

06/25/2022 | By: FDS

Are you looking for an inexpensive way to acquire current editorial addresses for your press releases? Our Media & PR Database 2022 is the inexpensive alternative to expensive PR software in German-speaking countries to quickly get a comprehensive overview of the media landscape. Forget weeks of research and benefit from a constantly expanding coverage and data.

Included media outlets in total: 15,982 media in DACH (thereof 12,202 in Germany) with the following types:

- 326 Blog, thereof 305 in Germany

- 242 Forum / Community, thereof 214 in Germany

- 5,291 Scientific Journal, thereof 3,840 in Germany

- 5,344 Magazine, thereof 4,066 in Germany

- 1,849 Newspaper / Online Newspaper, thereof 1,472 in Germany

- 80 Podcast, thereof 59 in Germany

- 44 News Agency / Press Portal, thereof 36 in Germany

- 1,784 Publisher, thereof 1,427 in Germany

- 599 Radio Station, thereof 447 in Germany

- 242 TV Station, thereof 174 in Germany

- 181 Web Portal, thereof 162 in Germany

In addition, direct links to the media data are already included for over 3,500 media.

We currently offer access to editorial data starting at €379. You can find all information on scope and functions of our Media- & PR Database 2022 can be found here.

Do you have questions/comments/suggestions? Please use our contact form

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