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In the B2B sector, e.g. for software, click prices of 5 to 7 € are not unusual. Often, a large number of providers or service providers compete in this not only regionally limited, but nationally or even internationally and vie for the attention of potential customers in the search results.
Apart from the fact that many users nowadays use adblockers, and providers thus do not even come into the focus of prospects, the probability of actually turning "clickers" into customers is very low. The rate that describes the relationship between the number of visitors and purchases in a certain period of time is the so-called conversion rate. Here, rates in the low single-digit percentage range are absolutely common, 1-3% are already quite good values for most online stores.
If it does not succeed, at least the contact details of the potential customer to get, for example, by a newsletter registration, are quickly 5€ or 7€ costs incurred, without the customer would visit the website or the store again with high probability. Because: most of your website visitors will not come back.
It is therefore helpful for B2B providers to record and systematically follow up on any company hosts (IP addresses from a website visitor's company network). Although this is more difficult in times of home office and so decentralized from the private Internet connection called potential customers, there is always the possibility with the right tools to determine which companies have visited your website or your store and thus currently have concrete demand for your products or services.
In order to convince potential customers of yourself and your products and services, it is worth investing in the creation of free content that you provide at regular intervals, e.g. in the blog section of your website. In the course of time you will get more so-called organic search engine traffic and more visibility on the market - without any additional advertising costs. In addition to the use of SEO-relevant terms, consistency, i.e. regular content creation, is crucial. Another measure to get more website visitors is to create a glossary that briefly explains the most important customer- & product-relevant terms. Once created, you will benefit from a higher volume of visitors in the long run.
Nowadays, there are numerous online tools and utilities such as browser addons and extensions that suggest you can quickly and easily collect contact information from potential leads and customers (e.g. to reduce ad spending).
But this is too short-sighted. Even if email addresses and websites/URLs can be found with these tools: The main time investment, depositing and maintaining the acquired contact data of companies or firms and thus potential B2B customers, e.g. in an Excel spreadsheet or a Google Spreadsheet, remains.
Also, further characteristics that can be used for sorting and filtering the list of potential customers can only be recorded and entered manually with difficulty.
With our Company Database 2022 as well as our Media & PR Database 2022, we relieve you of a large part of this maintenance & research effort for company addresses and contact data. From now on, save precious time and concentrate on the essentials: Your business.
Click prices between 3 and 7 euros for online advertising in the B2B sector quickly collapse all business plans and revenue expectations of startups & Gründer:innen. For all those who have not previously built a test balloon to check the current click prices in their niche, before deciding to develop or offer a product or service, this circumstance can mean a rude awakening later on.
The problem: In contrast to the end-customer business (B2C), providers in the business-to-business (B2B) sector are vying for far fewer active search queries and thus potential customers. Since every provider tries to direct a few of the few search queries of potential B2B customers to its own website in the first place, the PPC click prices for search engine advertising on Google Ads, for example, are correspondingly high.
Postal mailings represent an alternative for the acquisition of customers in the B2B area. Contrary to the prices in online marketing, this offline marketing method has a decisive advantage: calculable costs. Because: The price for printing and mailing the advertising letters, along with the acquisition costs for the marketing addresses, is already fixed in advance and can therefore be planned.
With our lettershop service, we can take over this task completely for you if you wish. From address selection to printing and dispatch. Inquire now and generate more leads!