News / Blog: #xing

Distribution tool or send it yourself? How to get your message into the press

How you get your message out to the press depends entirely on your goals and resources. If you are willing to invest time and money in a professional press release, you could hire a press distribution company to send your press release to relevant media outlets. This is a great way to increase the visibility of your message.

Alternatively, you can send out your press release yourself. This will help you save costs, but it may take longer to get your message to the right media. First, you will need to research the contact information of the relevant media and then send your press release to them via email or regular mail.

A combination of both can also be a good option. You can first try sending your press release yourself and then forward it to a press distribution company if you want more coverage.

Advised and sold - Why self-proclaimed experts and coaches will run you down

There are many self-proclaimed experts and coaches who try to run people through advice and sales. These individuals often offer a variety of services designed to help people achieve their goals. These services range from financial advice to personal development to career counseling. They promise that their services will help people improve their lives, but it is important to note that many of these "experts" do not have the qualifications or knowledge to actually help.

Experts and coaches are mainly trying to make money by giving advice and selling, rather than giving truly useful information. They may try to get people to buy a product or service they don't really need through a sales pitch. They may also try to get people to spend more money than they actually can to get a particular service or product. This type of "advising" can be harmful, as it does not help people achieve their goals, but instead entices them to pay more than they actually can.

It is therefore important to carefully check if the services from an expert or coach are really useful. One should always do an in-depth research before considering any consultation or sale. Pay attention to the qualifications of the expert and make sure that they have experience and knowledge to really help you achieve your goals. This way, you can ensure that you don't fall victim to a scam.

Book tip: Thinking, Fast and Slow

Thinking, Fast and Slow is a popular non-fiction book by Nobel Prize winner Daniel Kahneman that deals with human decision making. It describes two systems of thinking: the intuitive (fast) and the rational (slow). The book describes how these two systems influence our behavior and how one tends, consciously or unconsciously, to use one system more than the other. It provides a structured introduction to psychological research that enables readers to better understand their own behavior and that of others. It is an instructive work that will be of interest to psychologists and non-psychologists alike.

Find journalists and approach them correctly

How do I find the contact details of editors and journalists without spending thousands of euros a year on PR software or a journalist database? To find journalists and contact them properly, you should first research which journalists report in your subject area. You can then look up which newspaper or news service they work for and try to contact them. It can be helpful to get the journalists' contact information by referring to social networks such as Twitter or LinkedIn or to press releases. When contacting them, be clear and concise with the information you want to share. If you are proposing a face-to-face meeting, you should write a brief introduction introducing the idea you are passionate about and an explanation of why you think it could make a meaningful story. It's also important to include a contact person who can provide the journalist with more details and quotes.

Think and grow rich

Think and Grow Rich is a 1937 book written by Napoleon Hill. It is one of the best-selling self-help books of all time and has been translated into over 70 languages. The book is based on Hill's earlier work, The Law of Success, and is a compilation of principles and strategies he developed while interviewing and researching some of the most successful people in the world. Think and Grow Rich outlines a simple, yet powerful process of learning how to tap into one's inner potential to achieve success and wealth. The book covers topics such as the importance of setting goals, how to develop and use visualization to achieve those goals, and how to cultivate the right mindset and attitude for success. It also provides advice on how to build personal relationships, stay motivated and focused, and overcome challenges.