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Tips for sending out press releases

1. Write your press release in such a way that it is relevant for the respective journalists. Use facts and information that are interesting to their readership.

2. Use a clear and concise headline that reflects the central theme of the press release.

3. Create a press kit that contains all relevant information and informs journalists about your press release at a glance.

4. Send your press release to relevant journalists and media who can cover you and your message.

5. Don't forget to publish your press release on your website, social networks and press portals.

6. Keep in touch with journalists and media to inform them about future developments.

7. Kublish press releases regularly to spread your brand and messages.

8. Be honest and transparent in your press releases and avoid over-promotion.

How to create an editorial plan?

An editorial plan is an important tool for anyone involved in content creation. An editorial plan is a list of the content you want to create and a detailed timeline that specifies the time frame and target audience for each piece of content. To create an editorial plan, you must first create a list of the content you want to create and a detailed timeline that establishes the time frame and target audience for each piece of content. You'll also need to answer a series of questions that will help you prioritize the content, such as which content is most important to my target audience? Which topics are most relevant? How much time do I have to create the content? Then, you can create a detailed timeline that specifies the timeframe and target audience for each piece of content. Finally, you can upload the editorial plan to your website to share with your colleagues and collaborators.

What is the right PR strategy?

There is no patent recipe. There is no clear answer to this question, as every company needs a different PR strategy based on the specific needs of the company. A general PR strategy should aim to improve the company's reputation by giving people the opportunity to learn more about the company and build positive public relations. Various measures can be taken to achieve this, such as creating press releases, setting up a company website, holding press conferences, placing advertisements in print and online media, or other forms of public relations.

What is dialog marketing?

Dialog marketing is a form of direct marketing that focuses on conducting interactive dialogs with customers and prospects. By using personalized communication channels such as e-mail, websites, SMS, telephone and fax, it becomes possible to contact the customer in a direct way and develop a dialog marketing program tailored to the customer's specific needs and expectations of the dialog.

How to build a passive (side) income in 2022?

Many people are currently wondering how, in times of high inflation and constantly rising costs for energy and everyday life, you can build up a side income without having to invest a lot of time or money in doing so.

With our B2B partner program, we have created an opportunity for agencies, self-employed and freelancers to generate additional value for your customers and to open up another, largely passive source of income for themselves. If you successfully recommend our products, e.g. through banner advertising or text links on your website, we will compensate you for each qualified order with a commission of 30-50% of the net order value. As a rule, you thus earn a three-digit amount, i.e. over 100 €, per qualified order with little effort.

All information about the partner program and the conditions of participation can be found at https://www.fischer-data-science.com/de/partner/ (link)