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There are various founding steps that are important when founding a company. Here are the key steps:
Develop a business idea: The first step in founding a company is to develop a business idea. The idea should be based on market analysis and be unique.
Create a business plan: The next step is to create a business plan. The business plan includes a description of the business idea, a market analysis, financial planning and a description of the organizational structure.
Choose legal form: An important decision when starting a company is the choice of legal form. There are various options such as sole proprietorship, GmbH or AG.
Secure financing: Starting a business usually requires financing. There are various financing options such as equity, debt or subsidies.
Registration with the trade office: Before founding, the company must be registered with the trade office. The tax identification number and the sales tax ID are also requested here.
Building a business: After registering with the trade office, the company can be set up. Here you have to rent, hire employees and find suppliers.
Marketing and sales: Once the business is built, marketing and sales activities must be started to attract customers.
Controlling: Controlling is necessary to monitor the success of the company. Key figures such as turnover and profit are monitored here and appropriate measures are taken to keep the company on track.
The exact steps may vary by industry and legal entity, but these are the basic steps when starting a business.
A competitive edge is an advantage a company has over its competitors that enables it to be successful in a particular market or industry. Such a lead can be based on various factors, such as:
Uniqueness: A company may offer a product or service that is unique and cannot be duplicated by its competitors.
Cost Leadership: A company can offer its products or services at a lower price than its competitors, which allows it to gain larger market share.
Technology: A company may have more advanced technologies than its competitors, allowing it to work faster, more efficiently and create more innovative products.
Reputation: A company can have a good reputation in the industry, which makes it easier for them to attract new customers and retain existing customers.
Know-how: A company may have specialized knowledge or skills that enable it to offer unique products or services that cannot be replicated by its competitors.
A competitive advantage is usually an important factor in a company's long-term success, as it helps it to secure its market position and increase its profitability.
Corporate finance refers to the different types of funding sources a company can use to raise capital for its operations. It is about how a company meets its financial needs to fund its operations, enable growth, or make investments.
There are different types of business financing, including equity financing and debt financing. Equity financing refers to the funds a company raises from its own resources, such as by selling stock or retaining profits. Debt financing refers to the funds a company obtains from external sources such as banks, investors, or bondholders.
Corporate finance also involves evaluating a company's financial position, deciding on the best financing option, and managing the company's finances to ensure it remains financially sound and can meet its obligations. Effective corporate finance is critical to a company's success and can help it achieve its goals and grow over the long term.
A job search "no-go" is a behavior or action that is viewed negatively by potential employers and reduces the likelihood of a successful application. Here are some examples of no-go's in the job search:
Unprofessional appearance: Dressing inappropriately or behaving rudely and disrespectfully toward hiring managers can leave a bad impression.
Inadequate preparation: If you have not done enough research on the company or have no idea about the position you are applying for, this shows a lack of interest and commitment.
Poor application documents: spelling mistakes, unclear CV or an unsuitable application photo can lead to the application being sorted out before the potential employer even has a chance to get to know the candidate better.
Lies or exaggerations: Honesty is critical in application processes. Playing up qualifications or making up experience will usually come to light sooner or later and can lead to a loss of trust.
Unprofessional online presence: employers these days often search online for information about applicants. Sharing inappropriate or unprofessional content on social media or posting negative comments about previous employers or colleagues can hurt an applicant's reputation.
Lack of communication: not responding to messages or calls from the potential employer or not meeting deadlines shows disinterest or a lack of reliability.
Arrogant behavior: Acting arrogant or overbearing during the job application process, such as by belittling other applicants, is rarely well received.
It is important to behave professionally, honestly and respectfully during the job search in order to have the best chance of a successful application.
For companies and organizations, media attention can be an important factor for success. If you want to present yourself as an expert in your field or want your company to be in the spotlight, the right media presence can help to increase your awareness and promote your business.
But how do you get into the media? Here are some steps that can help you get media attention:
Identify your target media
Before you begin, you should consider what media works best for you. It's important to research your target media to find out what type of content they publish and who their target audience is. Identify the media that best suits your business and make sure you have the contact information for the relevant editors or journalists.Develop a message
A clear and compelling message is key to attracting media attention. Before engaging with the media, you should make sure you have a clear and memorable message. Think about what makes your business unique and why the media might be interested.Write a press release
A press release is an important way to get your message across to the media. A well-written press release should get your message across clearly and concisely, and contain all the relevant information a journalist needs to cover it. Make sure your press release is well structured and includes all important information in the first few paragraphs.Send your press release
Once your press release is created, you should send it to your target media. Make sure you send your press release to the right contacts and that you send a personalized email with a short introductory text highlighting the key points. Also, do not send out your press release too often, as this could attract negative attention from the media.Offer expertise
Another way to get media attention is to offer your expertise. If you are an expert in your field, you can offer your expertise to the media and serve as a source for future stories. Make sure you state your expertise clearly and concisely and that you provide clear contact information for media representatives.Use social media
Social media is another way to get media attention. Use your social media to spread your message and showcase your expertise. Use relevant hashtags and mention media companies