News / Blog: #spending

Create high-quality content without much effort - We show you how it's done

High-quality content is one of the most important elements of any successful marketing campaign. But how do you create high-quality content as efficiently as possible without spending a lot of effort?

1. Leverage the power of scale and automation. Automation allows you to create and distribute content in a short amount of time. Use tools like Hootsuite to publish and distribute your content on multiple platforms at once.

2. Rely on repurposing. Repurposing means that you reuse existing content and turn it into new formats. This will save you a lot of time and effort in creating new content.

3. Be creative. Creativity is the key word when it comes to high-quality content. Think about new ideas that you can incorporate into your content. Use different media formats like videos, infographics or podcasts to make your content more interesting.

4. Incorporate expert opinions. Expert opinions are a great way to create high-quality content. Solicit experts to talk about different topics and give your readers a fresh perspective.

5. Use social media. Social media is a great tool to distribute content quickly and efficiently. Use different platforms like Twitter, Facebook or Instagram to publish and share your content.

With these tips, you can create and distribute high-quality content without much effort. Use scaling and automation, repurposing, creative ideas, expert opinions, and social media to distribute and market your content.

Find journalists and approach them correctly

How do I find the contact details of editors and journalists without spending thousands of euros a year on PR software or a journalist database? To find journalists and contact them properly, you should first research which journalists report in your subject area. You can then look up which newspaper or news service they work for and try to contact them. It can be helpful to get the journalists' contact information by referring to social networks such as Twitter or LinkedIn or to press releases. When contacting them, be clear and concise with the information you want to share. If you are proposing a face-to-face meeting, you should write a brief introduction introducing the idea you are passionate about and an explanation of why you think it could make a meaningful story. It's also important to include a contact person who can provide the journalist with more details and quotes.

Founders beware - The pitfalls to avoid when taking the step into self-employment

1. Spending too much money: It is important to plan carefully and understand how much money you have available and how much you need to start up. You should not spend more than you can afford and make sure you have realistic financing.

2. Unclear goals: Before starting your own business, you should set clear goals so you know how to proceed and what you want to achieve.

3. Neglecting business planning: A business plan is a fundamental tool to start and run a business. Without such a plan, you have no direction and no clear idea of how to make your business successful.

4. Underestimating the competition: when trying to start your own business, you should not forget that there are already other companies trying to achieve the same thing. Therefore, it is important to learn about the competition and develop a plan on how to differentiate yourself from them and give yourself an advantage.

5. Not paying attention to the legal aspects: Before starting a business, it is important to learn about the legal framework and make sure you are doing everything right. This includes complying with all relevant laws and regulations.

Decline in social welfare spending in Germany in 2022

What are the biggest mistakes as a salesperson?

1. Waste too much time on non-profitable activities.

2. Not working to build quality relationships with customers.

3. Spending too much time selling new business and not enough time building on existing business.

4. Not spending enough time on lead generation activities.

5. Not knowing how to make successful sales calls.

6. Not spending enough time acquiring market knowledge.

7. Not trying to identify and focus on a target group.

8. Not trying to learn new sales techniques.

9. Not having a clear strategy for pricing.

10. Not being able to solve a problem if it is one.