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Why it is important to test a press release

12/05/2022 | By: FDS
Press releases are designed to attract public attention. With a test, you can ensure that your press release contains all the necessary information to attract the public's interest. A test can also help improve the readability and comprehensibility of the press release. In addition, a test will help correct any spelling errors and grammatical mistakes. Overall, a test is an effective way to ensure that your press release generates a positive response in the marketplace.
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Was ist Performance Marketing?

12/04/2022 | By: FDS
Performance marketing is an approach that aims to deliver advertising that is directly linked to business results. It focuses on achieving specific goals such as lead generation or the sale of products or services. Performance marketing can be used in a variety of ways, including search engine marketing, display advertising, social media advertising and email marketing. Compensation for performance marketing is typically based on some type of pay-per-performance structure, where the company is paid for each lead or sale it generates.
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Profit distribution as a founder - Why the best investment is the investment in your own company

08/27/2022 | By: FDS

It is important to understand that a business, like any other investment, carries financial risks. However, as the founder of a business, you are in a unique position to manage your company in a way that promises you the greatest success. Investing in your own business allows you to benefit from the profits that the business generates.

Investing in your own business is one of the safest investments you can make. There are many benefits to investing in your own business, but one of the biggest is that you have direct influence over the earning power. You can run your business in a way that makes the most profit for you. This means that every time your business makes a profit, you benefit directly from the earnings.

Another great benefit of investing in your own business is the control you have over the distribution of profits. You can decide how much money you want to distribute and what type of profits you want to receive. This allows you the opportunity to reinvest your profits selectively and develop your business to generate even more profits.

Finally, profit distributions can also be used as a form of reserve for future investments. This means that if you make further investments, you can rely on the profit distributions to fund your investments. This can be a great advantage as it gives you more financial flexibility without having to make further investments.

Overall, investing in your own business is one of the safest investments you can make. Investing in your own business allows you to directly benefit from the profits that your business generates. It also allows you to maintain control over the distribution of profits, and it gives you the opportunity to develop your business to generate even more profits.

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Sending press releases by e-mail - what to watch out for

08/01/2022 | By: FDS

When you send your press release by email, there are a few things to keep in mind. The content of the email should be short, informative and concise. Make sure the subject line is appealing and meaningful. Use clear formatting so that the content is uncluttered and easy to read. Avoid text repetition, spam words, and poor grammar.

Use meaningful images to make your email more attractive. Make sure the images are not too large so that the email loads quickly. Also, avoid advertising and irrelevant content in your email.

Include information about your company and contact details so that prospects can easily find more information. Include another link to the press release so recipients can read the entire content. Make sure the email has been double-checked before it is sent.

Use a professional email address that is associated with your company or brand. Avoid using free email services to create a more professional impression. Verify that the email is being sent to the right recipients.

Once the email is sent, check to see if it was successfully delivered. Track click-through rates and open rates to evaluate the effectiveness of your email.

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Marketing Budget: Ads vs. Content Creation - What Really Pays Off?

07/14/2022 | By: FDS

In the B2B sector, e.g. for software, click prices of 5 to 7 € are not unusual. Often, a large number of providers or service providers compete in this not only regionally limited, but nationally or even internationally and vie for the attention of potential customers in the search results.

Apart from the fact that many users nowadays use adblockers, and providers thus do not even come into the focus of prospects, the probability of actually turning "clickers" into customers is very low. The rate that describes the relationship between the number of visitors and purchases in a certain period of time is the so-called conversion rate. Here, rates in the low single-digit percentage range are absolutely common, 1-3% are already quite good values for most online stores.

If it does not succeed, at least the contact details of the potential customer to get, for example, by a newsletter registration, are quickly 5€ or 7€ costs incurred, without the customer would visit the website or the store again with high probability. Because: most of your website visitors will not come back.

It is therefore helpful for B2B providers to record and systematically follow up on any company hosts (IP addresses from a website visitor's company network). Although this is more difficult in times of home office and so decentralized from the private Internet connection called potential customers, there is always the possibility with the right tools to determine which companies have visited your website or your store and thus currently have concrete demand for your products or services.

In order to convince potential customers of yourself and your products and services, it is worth investing in the creation of free content that you provide at regular intervals, e.g. in the blog section of your website. In the course of time you will get more so-called organic search engine traffic and more visibility on the market - without any additional advertising costs. In addition to the use of SEO-relevant terms, consistency, i.e. regular content creation, is crucial. Another measure to get more website visitors is to create a glossary that briefly explains the most important customer- & product-relevant terms. Once created, you will benefit from a higher volume of visitors in the long run.

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