News / Blog: #press-releases

How are press releases published?

Press releases are usually published via various channels. Most frequently, they are published via the company's own website, social networks, press distribution lists, press portals and online news sites. Some companies also send their press releases directly to local media, such as newspapers and TV programs.

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Where to publish press releases?

Press releases can be published on various websites, including social media platforms such as Facebook and Twitter, press portals such as PR Newswire and Marketwire, and news aggregators such as Google News and Yahoo News. They can also be published in local and regional media, including print media and radio stations.

Tips for sending press releases - This is what you should consider

1. Use a professional press release template. Make sure your press release has a professional design and layout.

2. Keep your press release short and concise. Avoid adding superfluous information.

3. Use a catchy headline to make your press release stand out.

4. Write your press release in correct German.

5. Publish your press release in the right media channels.

6. Don't forget to provide a contact form for further questions or inquiries about your press release.

7. Publish your press releases regularly to make sure you stay up to date.

8. Create an interesting press release. Avoid adding boring and technical information.

9. Link your press release to your website to attract more visitors.

10. Schedule a press conference and/or press release release to effectively disseminate your message.

Sending press releases by e-mail - what to watch out for

When you send your press release by email, there are a few things to keep in mind. The content of the email should be short, informative and concise. Make sure the subject line is appealing and meaningful. Use clear formatting so that the content is uncluttered and easy to read. Avoid text repetition, spam words, and poor grammar.

Use meaningful images to make your email more attractive. Make sure the images are not too large so that the email loads quickly. Also, avoid advertising and irrelevant content in your email.

Include information about your company and contact details so that prospects can easily find more information. Include another link to the press release so recipients can read the entire content. Make sure the email has been double-checked before it is sent.

Use a professional email address that is associated with your company or brand. Avoid using free email services to create a more professional impression. Verify that the email is being sent to the right recipients.

Once the email is sent, check to see if it was successfully delivered. Track click-through rates and open rates to evaluate the effectiveness of your email.