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When you send your press release by email, there are a few things to keep in mind. The content of the email should be short, informative and concise. Make sure the subject line is appealing and meaningful. Use clear formatting so that the content is uncluttered and easy to read. Avoid text repetition, spam words, and poor grammar.
Use meaningful images to make your email more attractive. Make sure the images are not too large so that the email loads quickly. Also, avoid advertising and irrelevant content in your email.
Include information about your company and contact details so that prospects can easily find more information. Include another link to the press release so recipients can read the entire content. Make sure the email has been double-checked before it is sent.
Use a professional email address that is associated with your company or brand. Avoid using free email services to create a more professional impression. Verify that the email is being sent to the right recipients.
Once the email is sent, check to see if it was successfully delivered. Track click-through rates and open rates to evaluate the effectiveness of your email.
1. Create a plan: determine what you want to publish and what your goals are with your press release.
2. Create your press release: write a short, concise press release that contains all relevant information. Make sure the press release is compelling and engagingly written.
3. Choose a distribution platform: choose a distribution platform to send your press release to the right media and stakeholders. Some examples are PR Newswire, Business Wire or Marketwired.
4. Send your press release: send your press release to the selected media, stakeholders and other audiences. Don't forget to use the recipients' contact information to ensure they receive your press release.
5. Track performance: check the performance of your press release by tracking media coverage and feedback from target audiences. This will help you see if your press release has achieved the desired success.
1. Write your press release in such a way that it is relevant for the respective journalists. Use facts and information that are interesting to their readership.
2. Use a clear and concise headline that reflects the central theme of the press release.
3. Create a press kit that contains all relevant information and informs journalists about your press release at a glance.
4. Send your press release to relevant journalists and media who can cover you and your message.
5. Don't forget to publish your press release on your website, social networks and press portals.
6. Keep in touch with journalists and media to inform them about future developments.
7. Kublish press releases regularly to spread your brand and messages.
8. Be honest and transparent in your press releases and avoid over-promotion.
1. Define your target groups: First, you need to define your target groups. Identify which media are relevant to your products and services and which journalists and editors you want to target.
2. Create a list of potential contacts: Create a list of potential contacts you want to address. Include the name of the publisher, the name of the editor, and their contact information.
3. Create a media kit: A media kit contains all relevant information about your company and products that you want to provide to journalists. This includes, for example, company descriptions, press releases, logo and photos.
4. Publish your press releases: After you have built your press distribution list, publish press releases on a regular basis to attract media attention.
5. Maintain your press distribution list regularly: don't forget to maintain your press distribution list regularly by adding new contacts and updating old contacts.
In our checklist on press releases, we have summarized the most important rules and formal requirements for you.