News / Blog: #media

What are the marketing metrics?

1. Click-through rate: measurement of the number of clicks made on an ad or link.

2. Conversions: measuring the number of purchases or sign-ups that result from an advertising campaign.

3. Traffic: measurement of the number of visitors landing on a website.

4. Cost per click (CPC): Cost per click, which is the cost of clicking on an ad.

5. Return on investment (ROI): Measurement of the profit or loss generated by an advertising campaign.

6. Gross media value: Measurement of the value a campaign generates for a company.

7. Engagement rate: measurement of the number of interactions a user has with a campaign.

8. Social media reach: measurement of the number of users reached by a campaign.

9. Net promoter score (NPS): measurement of user satisfaction with a campaign.

10. Lead generation: measurement of the number of leads generated by a campaign.

What is the engagement rate?

The engagement rate is a measurement that indicates how engaged a user is on a social media platform. It is usually given as a percentage and is calculated by dividing the number of interactions (likes, comments, shares, etc.) a user has by the number of their followers.

How do I find out potential customers among website visitors?

1. Use a tracking tool to track the activities of your website visitors. This will allow you to see which pages they visit, how long they stay on each page, and how often they return.

2. Add a sign-up form on your website to get visitors to sign up for your newsletter or other offer.

3. Create preference profiles for your website visitors based on the pages they visit and use this information to target them.

4. Have a demand or lead generation page on your website where visitors can request your products or services.

5. Create an email campaign to inform your website visitors about news, offers and updates.

6. Segment your website visitors and target your marketing and promotions to those most likely to be interested in your products or services.

7. Use social media to interact with your website visitors by providing and responding to relevant content.

8. Conduct a survey to learn more about your website visitors' interests and needs.

9. Conduct A/B testing to find out which pages and content resonate best with your website visitors.

10. Use customized emails to target unique website visitors and convert them.

What is an advertorial?

An advertorial is a type of advertisement presented as an editorial article, series of articles, or an advertisement article. It can be considered a type of self-promotion and is designed to look like it is an editorial article, but is actually an advertisement. Advertorials can occur in a variety of formats including print, online, audio, video and social media.

What is trade press?

Trade press is a collective term for trade magazines, trade journals, trade books and other media content aimed at a specific professional audience. They can provide information on various topics, such as business, technology, science, and medicine. Trade press provides specialized knowledge and can also serve as a valuable tool for working in a particular field.