This website is using cookies to ensure you get the best experience possible on our website.
More info: Privacy & Cookies, Imprint
1. Create a clear and meaningful brand profile.
A startup should create a clear and meaningful brand profile that allows customers to clearly perceive and identify with it. To do this, startups should develop a unique selling proposition that sets them apart from the competition.
2. Strengthen your presence on social media
Social media is an essential part of modern marketing. Startups should expand their presence on key platforms such as Facebook, Twitter, Instagram and LinkedIn to create a strong connection with potential customers.
3. Create a content marketing program
Content marketing is an important part of marketing. Startups should develop a content marketing program to produce relevant and engaging content to reach their target audience.
4. Create an email marketing strategy
Email marketing is one of the most effective ways to reach and convert customers. Startups should develop an email marketing strategy to connect with customers and keep them updated on products and services.
5. Invest in paid advertising
Paid advertising, such as Google Ads and Facebook Ads, can help startups generate more traffic and customers faster and more efficiently. Invest in Paid Advertising to increase your visibility and grow your audience.
6. Be strategic about networking
Networking is an important part of marketing for startups. Startups should strategically build networks to connect with potential customers and partners.
Many founders know the problem: You have spent months or even years developing a new product and are now looking for potential customers.
In this case, we have two products to help founders get off to a good start in self-employment: Firstly, our Media & PR database with over 16,000 German-language media for establishing contacts and sending press releases to draw attention to your new product or company, and secondly, our company database, which allows you to find potential customers for your product or services cost-effectively and in a time-saving manner, while at the same time monitoring the market and thus your competitors.
If you do not want to print and send your postal mailings yourself, simply use our lettershop service. You deliver the content of the mailing in pdf format, we take care of the rest - printing, postage and shipping included.
Because of our fair prices, the unit costs per address are more favorable, thus allowing you to send more mailings, e.g. several thousand, quickly and easily, and thus to gain more new customers.
For more information about our media & PR database or company database, please click here. If you have any questions, please contact us via our contact form or by phone.
In order to find the right target group, address them and turn them into desired customers, it is important to choose the right positioning. This involves developing a strategy to define the company, its products and its services to the target group and make them unique.
First, identify your target audience so you can find the right positioning. Determine who your target audience is and what their needs are so you can choose the right strategy to appeal to them.
Once you have identified your target audience, you can focus on positioning. Identify your strengths and weaknesses and focus on how you can stand out from your competition. Define your brand identity and decide how you want to represent your brand.
Next, develop a strategy for your positioning. Create a brand positioning strategy that will help you reach and influence your target audience. Develop a unique message that will attract target audiences and decide which channels they can best use to spread your message.
By following these steps, you can develop effective strategies to find, target, and convert the right audience into desired customers.