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There are many universities and colleges in Germany where you can study marketing. Choosing the best university or college to study marketing often depends on personal interests, goals and location preferences. Here are some renowned educational institutions in Germany that offer degree programmes in marketing:
University of Cologne: The University of Cologne offers a Bachelor's degree programme in Business Administration (BWL) with a focus on marketing. At Master's level, there is also the "Marketing, CEMS Master's in International Management" programme, which is run in collaboration with other international business schools.Ludwig-Maximilians-Universität München (LMU): LMU Munich offers a Bachelor's and Master's degree programme in Business Administration (BWL) with a specialisation in Marketing.
Free University of Berlin: The Free University of Berlin offers a bachelor's degree programme in economics with a focus on marketing and management.
University of Mannheim: The University of Mannheim offers a Bachelor's degree programme in Business Education with a focus on marketing. At Master's level, there is the "Management" degree programme, which also specialises in marketing.
University of Passau: The University of Passau offers a Bachelor's degree programme in Business Administration (BWL) with a specialisation in Marketing and Electronic Business. At Master's level, there is the "Marketing and Electronic Business" programme.
University of Hohenheim: The University of Hohenheim in Stuttgart offers a Bachelor's degree programme in Economics with a specialisation in Marketing and Communication Sciences. There is also a Master's degree programme in "Marketing and Business Development."
WHU - Otto Beisheim School of Management: WHU offers a Bachelor's degree programme in Business Administration with a focus on marketing. At Master's level, there are programmes such as "Master in Management" and "Master in Entrepreneurship", which also include marketing courses.
Pforzheim University: Pforzheim University offers Bachelor's and Master's degree programmes in International Marketing.
ESCP Business School: This business school has a campus in Berlin and offers programmes such as the "Master in Marketing and Creativity" and the "Master in Marketing & Digital Media"
Leuphana University of Lüneburg: There is a Bachelor's degree programme in Business Administration with a focus on Marketing & Business Development as well as a Master's degree programme in Marketing and Entrepreneurship.
There are several universities and colleges in Germany where you can study public relations (PR) or communication sciences. The ranking of the best universities or colleges to study PR can vary depending on the student's specific interests and goals. Here are some of the most prestigious institutions that offer PR degree programmes:
University of Leipzig: The University of Leipzig offers a Bachelor's and Master's degree in Communication and Media Studies, specialising in PR.
University of Münster: The University of Münster also offers communication studies as a degree programme, with a strong emphasis on PR and corporate communication.
University of Hohenheim: The University of Hohenheim in Stuttgart offers a Bachelor's and Master's degree programme in communication science, which also covers PR and corporate communication.Free University of Berlin: The Free University of Berlin has a bachelor's degree programme in communication science with a focus on PR and organisational communication.
University of the Arts Berlin: This university offers a bachelor's programme in communication design that focuses on visual communication and graphic design, which can also be relevant for PR professionals.
Stuttgart Media University: This university offers a bachelor's degree programme in media publishing and management with an option for PR students.
University of Erfurt: The University of Erfurt has a bachelor's degree programme in communication science with a focus on PR and corporate communication.
University of Passau: Here there is a Master's programme in Communication, Knowledge, Media, which deals with PR aspects.
Hamburg Media School: The Hamburg Media School offers a master's programme in media management with a focus on PR and corporate communications.
Please note that the quality and focus of the degree programmes may vary. It is advisable to check the specific curricula and courses at each university to ensure that they match your individual interests and career goals. In addition, it may be helpful to consider current rankings and reviews of degree programmes to make the best choice for your PR studies.
Germany is not only known for its solid industry and strong economy, but has also developed into a hotspot for innovative start-ups in recent years. The German start-up scene has produced an impressive number of success stories. In this article, we take a look at some of the remarkable "Made in Germany" start-ups that have gained global recognition.
1. Zalando: fashion retail in the digital age
Zalando, founded in 2008, has developed into Europe's leading online fashion platform. The company started out as a small online shoe retailer and has since expanded its range considerably. Today, Zalando offers a wide range of fashion items and brands and serves customers across Europe. The platform has revolutionised e-commerce and is an outstanding example of the success of the German start-up scene.
2. Delivery Hero: international delivery services
Delivery Hero was founded in 2011 and has developed into one of the world's leading providers of online food delivery services. The company operates platforms in more than 40 countries and offers a wide range of food delivery options, from pizza to sushi. Delivery Hero has changed the way people order and get food delivered and has become a global player.
3. N26: Digital banking for the world
N26 was founded in Berlin in 2013 and is one of the fastest growing digital banks in the world. With a user-friendly mobile app, N26 offers a wide range of financial services, from current accounts to investment opportunities. The company has managed to challenge traditional banks and attract millions of customers across Europe.
4. FlixBus: revolutionising long-distance travel
FlixBus, founded in 2013, has redefined long-distance travel in Europe. The company offers comfortable and environmentally friendly coach travel in over 30 countries and has changed the way people travel across Europe. FlixBus has also established itself in the USA and is an impressive example of a German start-up expanding internationally.
5. Celonis: process optimisation through AI
Celonis, founded in 2011, specialises in process optimisation for companies. The company uses artificial intelligence to analyse and optimise business processes. Celonis has won leading global companies as customers and is one of the fastest growing German technology companies.
Conclusion
German start-ups have developed into real success stories in recent years and have played a significant role in various sectors such as e-commerce, delivery services, finance and technology. These examples show that Germany
In Germany, there are many universities and colleges that offer degree programmes in computer science. The choice of the best institution often depends on individual interests, the degree sought (Bachelor, Master, etc.) and personal preferences. Here are some renowned educational institutions that offer degree programmes in computer science:
Technische Universität München (TUM): TUM offers a Bachelor's programme in Computer Science and has several Master's programmes in Computer Science, including "Data Engineering and Analytics" and "Computational Science and Engineering."
Saarland University: This university offers a Bachelor's programme in Computer Science and Master's programmes in Computer Science, Visual Computing and more.
Rheinisch-Westfälische Technische Hochschule Aachen (RWTH Aachen University): RWTH Aachen offers a Bachelor's programme in Computer Science and various Master's programmes in Computer Science and Software Engineering.
University of Karlsruhe (KIT): KIT offers a Bachelor's programme in Computer Science and Master's programmes in Computer Science, Information Management and more.
Free University of Berlin: This university offers a Bachelor's programme in Computer Science and Master's programmes in Computer Science and Computer Science.
University of Stuttgart: The University of Stuttgart offers a Bachelor's programme in Computer Science and several Master's programmes in Computer Science, including "Autonomous Systems" and "Visual Computing."
Humboldt University of Berlin: This university offers a Bachelor's programme in Computer Science and Master's programmes in Computer Science, Data Science and more.
Technische Universität Berlin: TU Berlin offers a Bachelor's programme in Computer Science and several Master's programmes in Computer Science, including "Internet Technologies" and "Data Engineering."
University of Mannheim: The University of Mannheim offers a Bachelor's programme in Computer Science and a Master's programme in Data Science.
Technische Universität Darmstadt: This university offers a Bachelor's programme in Computer Science and various Master's programmes in Computer and Information Science.
The above-mentioned educational institutions are just a few examples, and there are many more universities and colleges in Germany that offer computer science or similar degree programmes. It is advisable to check the specific programmes, curricula and prerequisites at each institution to make the best choice for your computer science studies. Also consider the possibility of finding out about current rankings and assessments of computer science degree programmes.
Introduction
The start-up scene in Germany has seen impressive development in recent years. Supported by funding programmes, a growing venture capital industry and an increasing acceptance of entrepreneurship as a career path, the country has seen an increasing number of start-ups. But what will it look like in 2023? What trends and developments are shaping the German start-up scene?
1. Continued upswing despite pandemic
Despite the fact that the COVID-19 pandemic has affected economies worldwide, the German start-up scene has held up surprisingly well. In 2022 there was already a strong upswing, and in 2023 this momentum seems to be maintained. Many founders have used the pandemic as an opportunity to develop innovative solutions to the changing needs of society.
2. Digitisation and technology as drivers
Digitisation and technology remain important drivers for start-ups in Germany. In particular, e-commerce, digital health services, fintech and artificial intelligence continue to be highly interesting fields for young entrepreneurs. The German government has stepped up its efforts to improve the digital infrastructure and promote innovation in these areas.
3. Sustainability and social responsibility in focus
A remarkable trend in the German start-up scene is the increased focus on sustainability and social responsibility. More and more start-ups are focusing on environmentally friendly technologies, social projects and ethical business management behaviour. Sustainability is no longer just a trend, but an integral part of many business models.
4. Increasing internationalisation
German start-ups are increasingly striving beyond national borders and internationalising their business models at an early stage. Globalisation offers access to a broader market and investment opportunities. German founders are willing to engage in global competition and offer their products and services worldwide.
5. Support from investors and funding programmes
The German start-up scene benefits from a growing number of investors and funding programmes. Both private and state funders support promising start-ups. This support helps to overcome financing hurdles and accelerate the growth of young companies
Conclusion
The German start-up scene continues to present itself as lively and dynamic in 2023. The pandemic has put the flexibility and innovative strength of the start-up community to the test, but at the same time it has also opened up new opportunities. The focus on digitalisation, sustainability and internationalisation shows that the German start-up scene is ready to face the challenges of the future and drive the country's economy forward. Support from investors and funding programmes plays a crucial role in this and is expected to continue growing. Germany remains a promising place for anyone pursuing the dream of starting a business.