News / Blog: #evaluation

What is a communication concept?

A communication concept is a strategic plan or framework that outlines how an organization will communicate with its target audience. It includes the organization's key messages, communication goals, target audience, and communication channels to be used.

The communication concept is developed based on a thorough analysis of the organization's internal and external communication environment, taking into account the needs and interests of its stakeholders. The concept is then used as a guideline for all communication activities to ensure that they are aligned with the organization's overall communication strategy.

A communication concept typically includes the following elements:

Communication goals: The specific outcomes that the organization wants to achieve through its communication activities.

Target audience: The specific group or groups of people that the organization wants to reach and communicate with.

Key messages: The main ideas or themes that the organization wants to convey to its target audience.

Communication channels: The specific methods or platforms that the organization will use to communicate its messages to its target audience.

Evaluation: The process of measuring the effectiveness of the communication activities and making adjustments as necessary.

Overall, a communication concept is a valuable tool for ensuring that an organization's communication activities are purposeful, effective, and aligned with its overall goals and objectives.

What is impact research?

Impact evaluation is a field of research that focuses on evaluating policies, programs, and interventions to understand how they contribute to solving social problems. It is a specific approach to evaluation that focuses on the impact of programs on target populations and the effectiveness of programs. It can also be used to understand how programs can be used to achieve specific goals.

What is evaluation?

Evaluation is a process that involves a systematic and objective assessment of programs, projects, people, organizations or even products. Various criteria, such as effectiveness, efficiency or appropriateness, are applied to assess the quality and success of a measure. In this way, it is possible to determine whether a program has been successful and what improvements are needed.

What is media evaluation?

Media evaluation is the systematic evaluation of media products and media content to obtain trends and insights into the media market. It includes the analysis of media usage habits and preferences, such as how users respond to different media content. It may also include evaluating the reach and influence of specific media content on a particular audience.