News / Blog: #agencies

Hourly rates & daily rates of agencies 2023 - This is what you have to expect

09/22/2023 | By: FDS

Hiring an agency for marketing, design or other services can be crucial for companies to achieve their goals. However, when choosing an agency, the question of cost often plays an important role. What hourly rates and daily rates will agencies charge in 2023, and how can companies prepare? In this article we take a look at the prices quoted by agencies this year.

Hourly rates vary depending on the service

Agency hourly rates can vary widely and often depend on the type of services offered. Here are some examples:

1. Marketing Agencies: Marketing agencies offer services such as digital marketing, search engine optimization (SEO), social media management, and more. The hourly rates of such agencies can range between 100 and 300 euros per hour, depending on the experience and expertise of the employees.

2. Design Agencies: Design agencies offer graphic design, web design and other design services. The hourly rates can be similar and vary greatly depending on the complexity of the task.

3. Advertising agencies: Advertising agencies that specialize in advertising campaigns and creative concepts often charge between 150 and 500 euros per hour.

4. PR agencies: Public relations (PR) agencies that focus on corporate image cultivation and communication can charge hourly rates of 100 to 250 euros or more.

Daily rates often offer creative options

Many agencies also offer daily rates, which are often a more cost-effective option for larger projects. Daily rates can typically range from 6 to 8 times the hourly rate. This means that with an hourly rate of 150 euros, a daily rate of 900 to 1,200 euros can be incurred. For longer projects this can result in significant savings.

Important factors affecting prices

There are various factors that can influence agency prices:

1. Experience and specialist knowledge: Agencies with many years of experience and expertise in their field often charge higher prices.

2. Location: Location costs can vary significantly, with agencies in major cities tending to charge higher prices than those in rural areas.

3. Project scope: The more extensive and complex a project is, the higher the costs are usually.

4. Agency size: Larger agencies with more employees and resources can often charge higher prices.

Prepare for the costs

Before hiring an agency, it is important to clarify your budget and understand the expected costs. Here are some steps you can take:

1. Budget planning: Set your budget for the project, taking into account both the hourly rates and the daily rates of the agencies.

2. Compare offers: Get offers from multiple agencies and compare not only the prices, but also the quality of work and the experience of the agencies.

3. Negotiate: In some cases, you can negotiate prices with agencies. If you are looking for a long-term employment relationship, this can be a good option.

4. Clear agreements: Make sure you have clear agreements about the cost, scope of the project and payment terms to avoid misunderstandings.

Choosing the right agency is crucial to the success of your project, but it should also fit within your budget. By understanding pricing and factors that affect costs, you can ensure you choose the best agency for your needs while keeping your financial resources in mind.

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Collect PR & Marketing Contact Data in Real Time - Without Googling

09/21/2023 | By: FDS
There are many ways to collect real-time PR and marketing contact data without having to Google. For example, you can use publicly available databases to obtain contact information. These databases are often provided by public companies and agencies such as the U.S. Patent and Trademark Office (USPTO), the U.S. Department of Commerce (ITA), and the U.S. Department of Economic Affairs (BEA). You can also use various online networks and portals to obtain contact information. Examples include LinkedIn, Facebook, Twitter, and other social networking sites. You can also obtain contact information through business advertisements, conferences and trade shows, trade magazines and newspapers, industry associations, and similar resources.
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Press contacts for more success & visibility - Inform now

09/20/2023 | By: FDS

Press relations is an important component in achieving success and visibility. A good press contact can help you send your message to the right people and get you the attention you and your business need. Press contacts are an effective way to spread your brand and increase your reach. They can help get your brand out in the media, build a positive image and educate the public about your company.

Press contacts can help you market your brand, make your brand more visible and increase your reach. They can help you achieve your goals and help you get your brand in the media. A good press contact can help you present your brand and company in the best light and build a positive image.

There are many ways to find press contacts. One way to find a press contact is to use social media platforms like Facebook and Twitter. You can also use other online networks such as LinkedIn, Xing and Pinterest to build a network. You can also seek out press agencies or look for press contacts at events such as trade shows and conferences.

Once you've found some press contacts, make a professional impression and create a professional email campaign to promote your brand and business. Make sure your email campaign includes the right language, tone and information to achieve your goals. Be honest and open when communicating with your press contacts, and show how important your brand is to you.

Press contacts can be an important part of your marketing strategy. Finding press contacts that are a good match for your brand and your company can greatly enhance your brand and your reach. It's important to take the time to find the right press contacts so you can get the best results possible.

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Hourly rate of Social Media Agencies

08/31/2023 | By: FDS

Social media agency hourly rates can vary depending on the size of the agency, location, services offered, areas of expertise, and reputation of the agency. Here are rough guidelines for hourly rates of social media agencies in different regions:


Establishment or small agencies: €30 - €60 per hour

Medium-sized agencies: 60 € - 100 € per hour

Large or renowned agencies: 100 € and more per hour


Established or small agencies: $40 - $80 per hour

Medium-sized agencies: $80 - $150 per hour

Large or prestigious agencies: $150 and up per hour

It's important to note, however, that these estimates are only rough guidelines and actual hourly rates from social media agencies can vary widely. Rates can also depend on factors such as the services offered (e.g., content creation, ad management, community management), the number of social media channels managed, and the complexity of the campaigns.

Before hiring a social media agency, it is advisable to compare different agencies, get quotes and talk to agencies about their pricing structures. Choosing the right agency should be based not only on price, but also on the quality of their services, their experience and their understanding of your specific needs.

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B2B agencies' challenges in using online advertising and alternative approaches

08/31/2023 | By: FDS

In today's digital era, online advertising has become a powerful tool to attract customers and drive business. But while some companies in the business-to-business (B2B) industry are successfully using online advertising, many agencies are struggling to get the desired value from this marketing strategy. This article explores the challenges B2B agencies face when using online advertising and highlights alternative approaches available to them.

Challenges in using online advertising in B2B

Complex products and services: In the B2B sector, the products and services offered are often more complex and require more explanation than in the B2C sector. Online advertising often offers limited space for detailed explanations, making it difficult to adequately convey the benefits and value of complex offerings.

Long sales cycles: B2B sales cycles are often longer and involve multiple decision makers. Online advertising may not always be able to provide the compelling arguments needed to influence these complex buying decisions.

Targeting: B2B agencies must target highly specialized audiences. Accurately identifying and reaching these niches can be challenging in the vastness of the Internet.

Building trust: In B2B, trust and credibility are critical. Building that trust through online advertising alone can be a challenging task, as potential customers are often looking for detailed information, testimonials, and recommendations.

Alternative approaches to B2B marketing

Content marketing: one alternative to direct online advertising is content marketing. By creating high-quality content such as blog posts, white papers, and case studies, agencies can demonstrate their expertise and gain the trust of their target audience

Social Selling: Through the targeted use of social media platforms, B2B agencies can build personal relationships and expand their network. Instead of pure advertising, this is about building relationships and sharing relevant expertise.

Account-based marketing (ABM): ABM focuses on individual target companies and tailors the marketing strategy to their specific needs. This allows for a more personalized approach and a more targeted approach.

Events and Conferences: Attending industry events, conferences and webinars can be a great way to meet potential customers face-to-face and showcase your offerings.

Email marketing: Well-targeted email campaigns that provide relevant and useful information can be an effective way to build long-term relationships in the B2B space.

In an era of ever-increasing digital competition, B2B agencies may need to look beyond the traditional approach of online-only advertising. By adopting alternative approaches that are better tailored to the specifics of the B2B market, they can achieve more effective customer engagement and increase their visibility in the industry.

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