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The world of online advertising is rich with challenges, and one hidden hurdle advertisers face on YouTube concerns unintentional clicks on ads. A little-noticed cause of this problem lies in smartphone motion sensors. In this article, we shed light on how these sensors can trigger unintended clicks on ads and why the solution to this problem may just lie with Google itself.
The inconspicuous source of frustration
While most people appreciate the motion sensors in their smartphones for automatically orienting the screen, it's often overlooked that this technology can lead to unintended interactions. When users pick up, put down or simply hold their smartphones, the motion sensor can trigger unintended clicks on ads. This can lead to a frustrating experience for advertisers who have designed their ad campaigns with thoughtfulness in mind.
The financial burden on advertisers
Unintended clicks may seem harmless at first glance, but they have financial implications. Each such click incurs costs for advertisers without reflecting actual interest in the advertised brand or product. The summation of these unintended clicks can significantly impact the advertising budget and reduce the effectiveness of ad placement.
The Role of Google
The real solution to this problem is beyond the reach of advertisers. Google, YouTube's parent company, has control over the platform and ad functionality. It could implement mechanisms to minimize unintended clicks through motion sensors. This could be done, for example, by implementing detection algorithms that distinguish genuine intentions from accidental movements.
Conclusion
Inadvertent interaction with ads due to smartphone motion sensors is a subtle challenge facing advertisers on YouTube. The financial implications associated with it cannot be ignored. While advertisers have limited options to address this issue, Google itself may have the power to implement a solution. In an era where efficiency and targeted advertising are paramount, it's up to platform operators to optimize technology to create a better experience for advertisers and users alike.
Google Ads has introduced new features ahead of the upcoming holiday season to provide marketers with improved insights and optimized ad options. These new features include enhanced search placements as well as more efficient local inventory ads.
The new features at a glance:
Advanced Insights:
Google Ads has updated the product page to provide more detailed information on product issues such as inventory, missing feed information, and high bid targets. This should help marketers better understand category, brand, product type and custom label performance.
Updating Local Inventory Ads: The launch time for local inventory ads has been reduced on average. In addition, a new ad format for local stores has been introduced that combines data from local product feeds with images and information from the company profile.
A new ad format for local stores has been introduced that combines data from local product feeds with images and information from the company profile.
New A/B Experiments: Marketers now have the ability to quantify the impact of online-only bidding vs. smart bidding for store visits and store sales using A/B experiments.
Enhanced access to the top search spot: a new interactive ad format displays business information and encourages customers with specific interest in local shopping to take productive business actions.
The integration of AI-driven tools plays a central role in transforming business operations. Such tools enable companies to act faster, better understand their customers' intentions, and better engage them along the purchase path. Google is introducing new tools designed to generate insights and maximize the potential of Google AI.
As the trend of online shopping for local purchases gains momentum, Google has expanded access to the top-slot search ad format and significantly reduced the average launch time for local inventory ads. This reflects that online search was used for 96% of shopping occasions during the holidays.
For the upcoming holiday season, Google Ads is providing improved insights into product issues. In addition, the new Performance tab in Merchant Center has been revamped to make it easier to access product, price and competitive performance insights.
Acknowledging the longer consideration period for gifts during the holidays and the growing number of resources and channels for shoppers, Google has made offers and shipping instructions more visible and customized in Shopping ads and free listings.
No-go's in search engine advertising or online marketing are certain practices that should be avoided because they violate either search engine guidelines or general marketing principles. Here are some examples of no-go's:
Misleading advertising: placing misleading ads or promising deals that cannot be delivered is unacceptable. Advertising should be transparent and honest.
Keyword stuffing: The excessive and unnatural use of keywords in ads or on landing pages is penalized by search engines. Content should be relevant to users and easy to read.
Lack of landing page relevance: The landing pages that the ads link to should be closely related to the products or services being advertised. A mismatch between ad text and landing page can lead to poor user experience.
Copyright infringement: using copyrighted content without having the necessary rights or permissions is not allowed. This includes images, text, brand names and logos.
Poor user experience: cluttered or slow websites, pop-up ads, auto-playing videos, or other elements that detract from the user experience should be avoided.
Spam and unsolicited communications: sending unsolicited emails, text messages, or other forms of communication without the recipients' consent is considered spamming and is unprofessional.
Neglect of data protection regulations: The handling of personal data must comply with applicable data protection laws. It is important to respect the privacy of users and adequately protect their data.
It is important to note that the exact no-go's may vary depending on the platform, search engine or online marketing channel. It is advisable to carefully read the guidelines of the respective platform and stay up to date to avoid violations.
Digitalization has led to more and more people working and learning online. Online coaching is one of the opportunities that digitalization has created. As an online coach, you have the opportunity to work with people from all over the world and help them achieve their goals. Here are some reasons why online coaching is so popular:
Flexibility
Online coaching offers flexibility for both the coach and the client. As a coach, you have the ability to work from anywhere in the world as long as you have a stable internet connection. Clients have the option to work from home or from a location of their choice.
Accessibility
Online coaching has become more accessible to people who have not had the opportunity to work with a coach in person due to distance or other reasons. Digitization has created the opportunity for anyone with an internet connection to find and work with a coach.
Cost savings
Online coaching is often more cost-effective than in-person coaching. Since the coach does not have the cost of a physical office or travel to clients, they can offer their services at a lower price.
How do I build a successful online coaching practice?
A successful online coaching practice requires hard work, patience, and a smart strategy. Here are some steps you can take to build your online coaching practice:
Define your niche and target audience: think about the type of coaching you want to offer and who your target audience is. The more specific your niche and target audience are, the easier it will be to reach and connect with them.
Create an engaging online presence: a strong online presence is essential to getting noticed as an online coach. Create a website or blog, use social media to spread your message, and offer valuable content that will appeal to potential clients.
Offer free trial sessions: Offer potential clients a free trial session to convince them that you are the right coach for them. Use this opportunity to demonstrate your skills and build a relationship with your potential clients.
Use online marketing tools: Use online marketing tools such as Facebook Ads, Google Adwords or email marketing to increase your reach and attract more potential clients.
Be professional: As an online coach, it's important to appear professional. Offer a clear coaching process, stick to deadlines, and provide a professional coaching experience to keep your clients happy.
Conclusion
Online coaching is a growing industry that has evolved with digitalization. As an online coach, you have the opportunity to work from anywhere in the world and help people achieve their goals. However, it takes hard work, patience, and a smart strategy to build a successful online coaching practice. By defining your niche and target audience, creating an engaging online presence, offering free trial sessions, using online marketing tools, and presenting yourself professionally, you can build a successful online coaching practice. Use the power of digitalization to succeed as an online coach.