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Copywriting: Texts that sell. How to write advertising copy

12/12/2023 | By: FDS

Write your advertising copy in such a way that it attracts the reader's attention. Keep the language simple and easy to understand. Avoid technical jargon and long sentences. Write briefly and concisely. Remember that you want to capture the reader's interest and get them to buy your products.

Use a clear structure for your advertising copy. Start with an introduction where you greet the reader and give them the essential information about your product. This is followed by the details, where you describe the benefits and features of your product and how it can help the reader. Conclude your text with an invitation for the reader to buy your product.

Use engaging images and videos to support your promotional copy. These can help you draw the reader's attention to your product and focus their attention on the benefits your product offers.

Use words that appeal to the reader. Avoid using too many superlatives. Instead, use words that appeal to the reader in an emotional way.

Have your ad copy reviewed before you publish it. Your copy should be clear and error-free. Also check if it appeals to the reader in a certain way and if it draws the reader's attention to the product.

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