News / Blog

Salary of a PR Consultant

5d ago | By: FDS

The salary of a PR consultant can vary significantly and is influenced by various factors, including experience, education, location, company size, and industry. Here are some rough estimates for the annual salary of PR consultants:

Entry Level (0-2 years of experience): Entry-level salaries can range between $30,000 and $50,000 per year, depending on the region and the company.

Mid-Level (2-5 years of experience): PR consultants with some experience can expect an annual salary between $40,000 and $70,000, depending on the mentioned factors.

Experienced Consultants (5+ years of experience): PR professionals with extensive experience can earn annual salaries ranging from $60,000 to $100,000 or more.

It is important to note that these figures are general estimates and can vary based on individual circumstances. In large cities or economically thriving regions, salaries may tend to be higher. Similarly, consultants working in specialized industries such as technology, healthcare, or finance often command higher salaries.

In addition to the base salary, bonuses, additional perks, and benefits (such as healthcare, retirement plans, and flexible working hours) can have a significant impact on the overall compensation.

It is advisable to consult current salary data from reliable sources within the industry and region and engage in individual negotiations to achieve the best possible salary.

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Product Price, Sales, Advertising Costs & Conversion Rate - A Sample Calculation

6d ago | By: FDS

The world of E-commerce is dynamic and constantly evolving. Companies face the challenge of not only successfully selling their products but also maximizing the efficiency of their marketing efforts. In this article, we take a closer look at the interplay between product price, revenue, advertising costs, and conversion rate through an example calculation.

Product Price as a Starting Point

The product price is a crucial factor for the success of an E-commerce business. It should not only cover production costs but also ensure a reasonable profit for the company. Let's assume a company sells a product for $50.

Revenue as a Measure of Success

Revenue is the cornerstone of every business. It is derived from the number of products sold multiplied by the product price. In our example, with a selling price of $50 and the sale of 100 products, the company achieves revenue of $5000.

Advertising Costs as an Investment

To generate revenue, effective marketing is essential. This is where advertising costs come into play. Assuming the company spends $1000 on online advertising, these costs need to be considered in relation to revenue to assess the profitability of the advertising investment.

Conversion Rate as a Success Indicator

The conversion rate measures the percentage of website visitors who actually become customers. Assuming the company's website has a conversion rate of 2%, meaning 2 customers for every 100 visitors, this directly influences revenue.

The Example Calculation

  1. Revenue: 100 products * $50 = $5000
  2. Advertising Costs: $1000
  3. Conversion Rate: 2%

Now we can calculate the profitability of advertising expenses:

Revenue per Visitor: $5000 / 100 visitors = $50/visitor

Return on Advertising Spend (ROAS): Revenue / Advertising Costs = $5000 / $1000 = 5

A ROAS of 5 means that for every dollar invested in advertising, $5 in revenue is generated.


The example calculation illustrates the importance of a balanced relationship between product price, revenue, advertising costs, and conversion rate. An appropriate product price coupled with effective conversion rate optimization can increase revenue and maximize the profitability of advertising investments.

Companies should continually analyze these metrics and adjust their strategies accordingly to remain competitive in the ever-changing E-commerce market.

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Success and Failure - Time for a Realtalk

6d ago | By: FDS

The journey of success and failure is an intrinsic part of life, and nowhere is this more evident than in the realms of business and personal endeavors. In this article, we delve into the realities of success and failure, initiating a candid conversation about the experiences that shape our paths.

The Nature of Success and Failure

Success and failure are often viewed as binary outcomes, but in reality, they exist on a spectrum. Success can be a culmination of small victories, while failure can serve as a stepping stone towards growth. It's crucial to acknowledge that both are integral to the learning process.

Embracing Failure as a Catalyst for Growth

Failure is not the opposite of success but rather a part of it. It provides valuable lessons, highlighting areas that need improvement and fostering resilience. Embracing failure as a learning opportunity can lead to innovative thinking, adaptability, and a more profound understanding of one's strengths and weaknesses.

The Illusion of Overnight Success

In the era of instant gratification, the concept of overnight success is pervasive. However, behind every apparent success story lies a journey marked by challenges, setbacks, and perseverance. It's essential to dispel the myth of quick success and appreciate the dedication and hard work that go into achieving meaningful goals.

Success as a Continuous Process

Success is not a destination but a continuous journey of growth and improvement. It involves setting realistic goals, consistently working towards them, and adapting to change. Recognizing small successes along the way fosters a positive mindset and contributes to sustained personal and professional development.

Time for a Real Talk

Let's face it — success and failure are inherent aspects of our lives. A real talk about these experiences opens the door to authenticity and shared understanding. By acknowledging the challenges and celebrating the victories, we can build a supportive community that thrives on resilience, empathy, and mutual growth.


Success and failure are intertwined facets of our journey, and it's time for a real talk about the realities that shape our lives. Embracing failure, dispelling myths, and viewing success as a continuous process can lead to a more authentic and fulfilling path forward.

Join the conversation as we explore the nuances of success and failure, sharing insights and experiences that contribute to a more profound understanding of our individual and collective journeys.

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4 Day Week and Part-Time Founders - How to get more done in less time?

6d ago | By: FDS

It all depends on how much work you want to get done in less time. Generally speaking, you have to work more efficiently to get more done. To do this, you can use a variety of methods, such as:

- Prioritize: Focus on the most important tasks and create a to-do list to track progress.

- Time management: plan your daily tasks to use your time more efficiently and productively.

- Multitasking: Try to do several tasks at the same time to save time.

- Automation: Automate your work, if possible, by outsourcing tasks to software or a service provider.

- Research: Use the time to learn about new technologies or strategies that can make your work easier.

- Digitization: Try to digitize your work by scanning documents and files and storing them online.

- Delegation: Consider if there are tasks you can delegate to save more time.

- Breaks: Take regular breaks to clear your head and increase your productivity.

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Funnel Marketing 2024 - The Funnel is Dead, Long Live the Funnel

6d ago | By: FDS

In this article, we take a look at the changes in traditional marketing funnels and proclaim the new motto: "The Funnel is dead, long live the Funnel."

The Evolution of Funnel Marketing

The classic marketing funnel, tracing the customer's journey from discovery to purchase, has evolved. In the era of personalized experiences and omnichannel interactions, the traditional funnel has lost its significance. Companies now need to deploy agile and versatile funnel models that cater to the evolving customer behaviors.

Multi-Touchpoint Interactions

Instead of linear progressions through the funnel, multi-touchpoint interactions dominate today. Customers can access products, gather information, and provide feedback across various channels and platforms. This necessitates a flexible adaptation of funnel strategies to ensure a seamless and consistent brand experience.

Personalization as the Key to Success

The days of generic marketing messages are over. The modern funnel requires personalized engagement based on individual customer needs and preferences. Artificial intelligence and data-driven analytics play a key role in delivering tailored content throughout the entire customer lifecycle.

The Significance of Retention Funnels

Customer retention is as crucial as acquiring new customers. Companies are increasingly focusing on retention funnels to retain existing customers and build long-term relationships. The post-purchase phase becomes an integral part of the modern funnel concept.

The Funnel is Dead, Long Live the Funnel

The reality is that the traditional funnel no longer meets the requirements of today's market. It's time to embrace the change and celebrate the new approach: "The Funnel is dead, long live the Funnel." This doesn't signify the end of the funnel concept but rather a realignment that aligns with the current realities and dynamics of the digital age.


Funnel Marketing in 2024 requires agility, personalization, and a holistic view of the customer lifecycle. Companies that embrace the change and implement innovative funnel strategies will be able to successfully navigate the ever-changing landscape of digital marketing and achieve long-term success.

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