News / Blog

Equity vs. debt - How to start up successfully

Equity and debt are two essential elements to consider when starting a business. Equity is the money a business receives from its own resources, while debt is the money borrowed from outside sources such as banks or investors.

Equity is important to start a business because it lowers the risk a business takes when it borrows. Since equity does not have to be repaid, there is no risk that the company will have to file for bankruptcy if it cannot repay its debts.

Debt capital is also important because it allows companies to invest in expansion, develop new products, and enter new markets, allowing them to grow and generate more revenue.

Therefore, when starting a business, entrepreneurs should consider both equity and debt. It is advisable to raise equity first to reduce risk and build a solid foundation. Subsequently, debt capital should be considered to help the company grow.

What does a PR agency do?

A PR agency is a consulting firm that helps companies and organizations communicate with their target audience. PR agencies help clients develop campaigns and strategies to achieve their goals. They can also help with content development, press release creation, and information dissemination. Other services include developing corporate identity programs, assisting with new product launches, devising marketing campaigns, and advising on crisis management and reputation management.

Tips for your press release

1. Use a catchy and interesting title to attract your readers' attention.

2. Stick to the classic structuring principles by using introductory and conclusion sentences.

3. Avoid empty phrases and be precise in your statements.

4. Use short, clear sentences to avoid making your readers slog through long paragraphs.

5. Provide your readers with relevant information and facts instead of just promotional statements.

6. Don't forget to include your contact details to allow interested parties to get in touch with you.

7. Make sure you use correct spelling and grammar.

8. Check your press release several times for correctness before publishing.

9. Use images or videos that add a visual component to your press release.

10. Don't forget to share your press release on social media to reach more readers.

Getting your message into the media - Paid articles vs. real relevance

Paid articles have the potential to get your message into the media, but if you really want it to gain real relevance, you need to build real relationships with the media. Build a list of trade journalists in your niche and reach out to them directly to let them know about your message. If you have a powerful story that interests them, you can convince them to write about it. Paid articles are a quick way to get your message out, but it's better to take the time to achieve true relevance and resonance in the long run.

How to make your brand known via influencer marketing

1. Find the right influencers: to be successful, you need to find influencers who fit your brand and have a large number of followers.

2. Develop a campaign: Develop a campaign that focuses on your brand and your target audience. Create content that appeals to people and adds value to your brand.

3. Create an attractive offer: an attractive offer for influencers increases the chance that they will support your brand. For example, you can offer a commission or a free product.

4. Keep in touch: After you have recruited influencers for your campaign, keep in touch with them regularly. Be open to feedback and support influencers in their work.

5. Measure the results: Measure the results of your campaign to see if it was successful. This will help you improve and optimize future campaigns.