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The costs for a press release at a glance - From creation to dispatch

12/13/2023 | By: FDS

The cost of a press release depends on the type of press release as well as the services you use. Costs start at a few euros per hour for the creation of the press release and can rise to several hundred euros for distribution to a large number of media or for publication on a major press platform. Below is an overview of the possible costs for the creation, distribution and publication of a press release.

Creation: The cost of creating a press release depends on the complexity of the release and the time required. These costs can vary depending on the service provider and the scope of the press release.

Distribution: The cost of distributing a press release to different media can vary depending on the number of recipients and the services required. Some service providers offer an all-inclusive package that includes the creation and distribution of the press release.

Publication: The cost of publishing a press release on a major press platform depends on the size and nature of the release. These costs can vary depending on the provider and the size of the release.

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Press release - What are the 7 W questions?

12/06/2023 | By: FDS

1. What?

2. Who?

3. When?

4. Where?

5. How?

6. Why?

7. With what?

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Send press release immediately without waiting time

11/27/2023 | By: FDS

In an era where information spreads at lightning speed and news cycles are shorter than ever, time is of the essence. Companies and organizations must be able to disseminate crucial news immediately to stay relevant and reach their target audiences. But how can they ensure that their press releases reach the public without delay?

A groundbreaking solution to this problem has emerged in recent years: the instant distribution of press releases without waiting time. This new approach has revolutionized how companies publish news, offering numerous advantages.

Instant Dissemination for Real-time News

Traditionally, press releases were sent through press agencies, email distribution lists, and other channels. This process could take hours or even days for the information to reach the media and the target audience. However, such delays are unacceptable in today's digital world.

Instant distribution of press releases allows companies and organizations to spread real-time news without delay. This is particularly crucial in crisis situations, for important announcements, or in fast-paced industries such as technology or finance.

Direct Access to Media and Audiences

One of the biggest challenges in releasing press releases is ensuring they reach the right recipients. With instant distribution, companies can directly contact journalists, editors, and other media decision-makers to ensure their news is heard.

Furthermore, social media platforms and online press portals facilitate the rapid dissemination of press releases to a broad audience. This provides the opportunity to maximize reach and deliver news directly to readers without relying on intermediaries.

Easy Management and Analysis

The technology behind instant press release distribution also enables efficient management and analysis of news. Companies can track the success of their press releases in real time by monitoring metrics such as open rate, click-through rate, and media coverage. This allows them to continuously optimize their communication strategy.

The Future of News Delivery

Instant press release distribution without waiting time is undoubtedly the future of news delivery. It provides companies and organizations with the ability to disseminate their news in real-time, specifically reach the right recipients, and track the success of their efforts.

In a time where information is critical, this innovative approach can offer a crucial competitive advantage. Therefore, companies should consider sending their press releases immediately to stay relevant in today's fast-paced media landscape.

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Up-to-date editorial lists for more media presence

11/24/2023 | By: FDS

1. Social media editor: This editor is responsible for all social media appearances of the company. He creates content, runs social media campaigns and analyzes social trends.

2. Content producer: A content producer creates content that is published on various platforms. He is responsible for creating videos, blogs, articles, graphics and other digital content.

3. PR Manager: A PR Manager is responsible for communication with the public and the media. He conducts interviews, creates press releases, organizes events and assists in generating media attention.

4. Social media analyst: A social media analyst examines how the company is perceived on social networks. He can make decisions based on the data he collects and make recommendations on how the company can improve its social media presence.

5. Journalist: A journalist writes articles about the company and its products. He may also conduct interviews and cover events.

6. Video producer: a video producer creates videos that are published on various platforms. He is responsible for creating commercials, tutorials and other video productions.

7. Community manager: A community manager looks after the company's online communities. He creates content, answers community questions, and tries to maintain relationships with customers.

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Basic knowledge of PR & Public Relations - What you need to know

11/22/2023 | By: FDS

1. What is PR and public relations?

PR and public relations is a field of expertise that deals with the communication of a company, organization or person with its target audience. It includes the planning, development, implementation and control of communication activities designed to create a positive image, inform and influence the public.

2. What are the tasks and objectives of PR and public relations?

One of the main objectives of PR and public relations is to create a positive image and perception of the company, organization or person among its target audience. To achieve this, various communication activities are planned, executed and monitored to reach, inform and influence the target audience. These include press releases, social media activities, events, newsletters and trade shows.

3. What are the different types of PR and public relations?

There are different types of PR and public relations, which can vary depending on the purpose and target audience. The most common types include Corporate PR (corporate communications), Crisis PR (crisis communications), Product PR (product communications) and Public Affairs (public affairs).

4. What skills and knowledge are required for PR and public affairs?

To be successful in PR and public relations, it is important to have a good understanding of the different communication media and a strong sense of language, style and tone. There should also be knowledge of the target audience, the media landscape and the legal situation. It is also important to have a good understanding of project management and strategic thinking.

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