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1. Make sure you are targeting the right contacts. Identify the right journalists who would best address your message.
2. Create a list with the contact information of the journalists you want to contact.
3. Write a personalized message that grabs the journalist's attention and piques their interest in your message.
4. Be honest and authentic in your communication. Avoid contacting the press with false information or unsolicited offers.
5. Make sure you update your news regularly and react to the latest developments.
6. Always be ready to respond to interviews, photos and other requests.
7. Use social media to spread your message to a wider audience.
8. Familiarize yourself with the guidelines and rules of conduct of the particular medium.
9. Be courteous and respectful of journalists and their work.
10. Don’t forget to thank journalists for their time and interest.
1. Publication on press portals: publish your press release on specialized press portals to reach a larger target group.
2. Distribution to press contacts: Distribute the press release to relevant journalists and editors to achieve publication in print and online media.
3. Social media campaign: set up a campaign on social media platforms such as Twitter, Facebook and Instagram to spread your press release.
4. Email campaign: send your press release to a list of email contacts to reach a wide audience.
5. Creating buzz: create awareness for your press release by launching a campaign with blogs, podcasts and videos.
6. Distribution to industry websites: Distribute your press release to industry websites to reach a specific audience.
7. Distribution to news outlets: Distribute your press release to news outlets to achieve wide publication in print and online media.