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1. Inadequate leadership. A general manager must provide strong leadership to the organization. He or she must be able to motivate others and communicate a clear vision for the company.
2. Poor communication. A general manager must ensure that he sends the right information to the right people at the right time.
3. Underinvestment. A general manager must be willing to invest in the future to make the company a successful one.
4. Inefficient planning. A general manager must do thorough planning for the company to ensure that the company's goals are achieved.
5. Unclear corporate image. A general manager must project a consistent and coherent corporate image to inform, inspire, and motivate customers and employees.
If you publish at least two articles, e.g. blog posts on your website per week and thus your sitemap grows piece by piece, this shows Google and other search engines that you continuously provide up-to-date information that potentially has a higher benefit for users. In the best case, you will benefit from a better, i.e. higher, search engine ranking - ideally on the first page - and thus receive more free search engine traffic, so-called organic traffic.
As is true everywhere, staying on the ball pays off
In the short term, the effect may seem small to you. But consider how quickly two articles a week and 52 weeks a year can add up to a triple-digit number of articles or blogposts. 100 opportunities per year to find and engage relevant prospects with entertaining copy on your topic and products. You often leave your competitors far behind in this regard.
Already after a few years you have considered and described your topic from all possible angles, pointed out all typical mistakes, created FAQs and How-To's for beginners, always discussed the latest innovations and thus created over time an article catalog and archive, from which you can benefit in the long term and that will help you in the long run to more visitors, prospects and customers (so-called long tail content).
This evergreen content forms the basis, the foundation for your future business success. So it's worth investing in content creation.
The question of whether you should formulate your press release yourself or have it formulated externally cannot be answered in a general way.
However, PR newcomers in particular should pay attention to a few factors so that the press release can fulfill the desired purpose and attract attention. As everywhere else, practice makes perfect and typical beginner's mistakes should be avoided.
We have therefore compiled a checklist for the structure and content of a prototypical press release, which covers both the obligatory information and gives tips on the concrete structure.
Is your press release already ready to send out? Here you will find further information on our media & PR database and the contact details of over 16,000 media outlets in Germany, Austria and Switzerland.
1. Make sure that the press release is relevant. There must be something that interests the readers.
2. Avoid filler words. Use short, concise sentences.
3. Make the press release easy to read. Use a clear structure and easy-to-understand language.
4. summarize the most important information in the first line.
5. Provide specific information. Avoid generalities.
6. Remember that you must also include an anchor in a press release. Reference additional information, such as a website link or photo.
7. Use a photo or video to make the article more visually appealing.
8. Check the press release for spelling mistakes and grammatical errors.
9. Send the press release to the right media outlets. Distribute it to reporters, bloggers, publishers and other media.