Share:

News / Blog: #media

What's a no-go when looking for a job?

06/26/2023 | By: FDS

A job search "no-go" is a behavior or action that is viewed negatively by potential employers and reduces the likelihood of a successful application. Here are some examples of no-go's in the job search:

Unprofessional appearance: Dressing inappropriately or behaving rudely and disrespectfully toward hiring managers can leave a bad impression.

Inadequate preparation: If you have not done enough research on the company or have no idea about the position you are applying for, this shows a lack of interest and commitment.

Poor application documents: spelling mistakes, unclear CV or an unsuitable application photo can lead to the application being sorted out before the potential employer even has a chance to get to know the candidate better.

Lies or exaggerations: Honesty is critical in application processes. Playing up qualifications or making up experience will usually come to light sooner or later and can lead to a loss of trust.

Unprofessional online presence: employers these days often search online for information about applicants. Sharing inappropriate or unprofessional content on social media or posting negative comments about previous employers or colleagues can hurt an applicant's reputation.

Lack of communication: not responding to messages or calls from the potential employer or not meeting deadlines shows disinterest or a lack of reliability.

Arrogant behavior: Acting arrogant or overbearing during the job application process, such as by belittling other applicants, is rarely well received.

It is important to behave professionally, honestly and respectfully during the job search in order to have the best chance of a successful application.

Like (0)
Comment

How to Get Media Attention - A Guide

06/19/2023 | By: FDS

For companies and organizations, media attention can be an important factor for success. If you want to present yourself as an expert in your field or want your company to be in the spotlight, the right media presence can help to increase your awareness and promote your business.

But how do you get into the media? Here are some steps that can help you get media attention:

Identify your target media

Before you begin, you should consider what media works best for you. It's important to research your target media to find out what type of content they publish and who their target audience is. Identify the media that best suits your business and make sure you have the contact information for the relevant editors or journalists.

Develop a message

A clear and compelling message is key to attracting media attention. Before engaging with the media, you should make sure you have a clear and memorable message. Think about what makes your business unique and why the media might be interested.

Write a press release

A press release is an important way to get your message across to the media. A well-written press release should get your message across clearly and concisely, and contain all the relevant information a journalist needs to cover it. Make sure your press release is well structured and includes all important information in the first few paragraphs.

Send your press release

Once your press release is created, you should send it to your target media. Make sure you send your press release to the right contacts and that you send a personalized email with a short introductory text highlighting the key points. Also, do not send out your press release too often, as this could attract negative attention from the media.

Offer expertise

Another way to get media attention is to offer your expertise. If you are an expert in your field, you can offer your expertise to the media and serve as a source for future stories. Make sure you state your expertise clearly and concisely and that you provide clear contact information for media representatives.

Use social media

Social media is another way to get media attention. Use your social media to spread your message and showcase your expertise. Use relevant hashtags and mention media companies

Like (0)
Comment

Press relations for (solo) self-employed and freelancers - how it's done

06/15/2023 | By: FDS

As a solo self-employed or freelancer, it can be a challenge to publicize your work and services and reach potential clients. One effective way to do this is through targeted public relations. Here are some steps you can take as a solo self-employed or freelancer to do press outreach:

Create a list of relevant media: research relevant media outlets that are relevant to your target audience and business. Create a list of contact information for journalists or editors responsible for publishing articles in these media outlets:

Write a press release.

Write a press release: write a press release about your business, services or a specific project you are working on. Make sure your press release is clear and concise, and includes important information such as your name, company and contact information.

Send the press release: send your press release to the contacts on your list. Use a personal salutation and make sure you've spelled the recipient's email address correctly.

Send your press release to the contacts on your list.

Take follow-up action: If you don't get a response to your press release, take follow-up action. Call editors or send a friendly email to ask if they received your press release and if they need more information.

Use social media: Share your press release on your social media channels to increase reach. Use relevant hashtags to reach potential customers.

Offer expertise: Offer your expertise as a resource for journalists. If journalists need information on a topic related to your area of expertise, it could be an opportunity to get mentions in the press.

Supply your expertise as a resource for journalists.

Use opportunities: Take advantage of opportunities such as events or conferences to showcase your work and connect with journalists or editors.

Use press opportunities.

Press relations can be an effective way to get known as a solo self-employed or freelancer and reach potential clients. With a little effort and creativity, you can draw media attention to you and your business.

Like (0)
Comment

What you should know about cold calls and cold calling

06/14/2023 | By: FDS

Cold calls and cold calling are one of the most effective ways for businesses to acquire more customers. Cold calls are a direct phone call between a company and a potential customer. Cold calling is a process in which companies identify potential customers, contact them, and attempt to establish a business relationship.

Cold calls and cold calling are about companies finding a customer who is interested in the services and products. Cold calling involves calling the customer directly, while cold calling can involve multiple approaches, such as emails, social media or sending out brochures.

It is important to prepare before calling or writing. A company should learn about the potential customer's business to get a better understanding of their needs. When calling, the caller should give a brief introduction to their company and services and then address the customer's needs.

Like (0)
Comment

Fundraising from corporate donors - We show how it's done

06/02/2023 | By: FDS

Fundraising is an important activity that nonprofits use to raise money for their work. To be successful, organizations need to appeal to a variety of fundraising sources, including individuals, foundations, governments, and corporations. Corporate donations are a valuable source because they can donate a larger amount of money than individuals. There are several ways that businesses can help a nonprofit organization. These include financial donations, in-kind donations, employee time and donation programs.

The first task is to find businesses that may be interested in donating. Some companies have specific programs to support certain communities or nonprofits, while others specialize in a broader range of giving. It is important to research a company's donation policies and programs to ensure that the organization is relevant to the company.

After finding a company interested in fundraising, the organization needs to create a professional fundraising appeal. This should include a brief summary of the nonprofit and its mission, greatest needs and successes. It is important to have a clear plan for how the money will be used. If possible, specific examples of projects made possible by donations should also be included.

It is also important to include a contact at the organization with whom a direct dialogue can be opened. This contact can be the person representing the company in the fundraising effort or someone familiar with the organization.

After the fundraising appeal is created, the organization should contact the companies directly. It is important to provide a personal touch and convey a sense of the organization's mission and needs. It is also advisable to give the businesses a reason why they should support this particular organization.

If the company makes a donation, it is important to be grateful and show appreciation for the donation. This can take the form of press releases, social media posts, thank you cards and other forms of appreciation. These actions strengthen the company's image and increase the likelihood that it will make additional donations in the future.

Corporate fundraising can be a lucrative source for nonprofits. It is important to create a professional donation request and have a contact at the company with whom a direct dialogue can be opened. Once a donation has been received, it is important to be grateful and show appreciation in order to reinforce a positive image of the company and receive further donations.

Like (0)
Comment