News / Blog: #leadgenerierung

What is Google Performance Max?

Google Performance Max is a Google Ads advertising option launched in February 2021. It is an automated advertising method based on Machine Learning that allows advertisers to serve their ads on various Google platforms, such as Google Search, Google Maps, YouTube, and others.

Unlike traditional Google ad campaigns that target specific audiences, keywords or websites, Google Performance Max uses machine learning algorithms to customize and optimize ads in real time to target audiences.

Advertisers only need to specify their budget and goal (e.g. lead generation or sales increase) and Google Performance Max takes care of the rest. Ads are automatically delivered on the most appropriate channels and at the best times.

Google Performance Max is considered a promising option for companies that do not have sufficient resources or experience in advertising, but still want to achieve maximum results.

What is organic lead generation (OLG)?

Organic lead generation (OLG) refers to the practice of attracting potential customers in a natural and non-paid way by creating content and offers that are relevant and interesting to them. Unlike paid lead generation, which involves placing ads to drive traffic to a website, organic lead generation uses strategies such as search engine optimization (SEO), content marketing and social media engagement to drive traffic to the website and attract potential customers. The goal is to generate high-quality leads by convincing potential customers of your products or services, rather than flooding them with advertising.

How do I find out potential customers among website visitors?

1. Use a tracking tool to track the activities of your website visitors. This will allow you to see which pages they visit, how long they stay on each page, and how often they return.

2. Add a sign-up form on your website to get visitors to sign up for your newsletter or other offer.

3. Create preference profiles for your website visitors based on the pages they visit and use this information to target them.

4. Have a demand or lead generation page on your website where visitors can request your products or services.

5. Create an email campaign to inform your website visitors about news, offers and updates.

6. Segment your website visitors and target your marketing and promotions to those most likely to be interested in your products or services.

7. Use social media to interact with your website visitors by providing and responding to relevant content.

8. Conduct a survey to learn more about your website visitors' interests and needs.

9. Conduct A/B testing to find out which pages and content resonate best with your website visitors.

10. Use customized emails to target unique website visitors and convert them.

What is a sales process?

A sales process is a systematic process used to sell products and services to customers. The process includes developing a sales strategy, identifying potential customers, developing a lead generation system, negotiating, and closing the deal.

What is lead generation?

Lead generation is a strategy for attracting potential customers or interested parties. It includes various measures aimed at making potential customers or prospects aware of a brand and its products and storing them as contacts in a database. Lead generation typically includes campaigns such as email marketing, search engine marketing, social media marketing, content marketing and others. Lead generation is an important strategy for attracting new customers and retaining existing ones.