What is organic lead generation (OLG)?
04/06/2023 | By: FDS
Organic lead generation (OLG) refers to the practice of attracting potential customers in a natural and non-paid way by creating content and offers that are relevant and interesting to them. Unlike paid lead generation, which involves placing ads to drive traffic to a website, organic lead generation uses strategies such as search engine optimization (SEO), content marketing and social media engagement to drive traffic to the website and attract potential customers. The goal is to generate high-quality leads by convincing potential customers of your products or services, rather than flooding them with advertising.