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There are several ways to publish a press release and distribute it to editors.
1. A direct contact: you can try to establish a contact with an editor or journalist to spread your message.
2. Press agencies: if you publish your news through a press agency, the agencies will send it to many journalists and editorial offices.
3. Online platforms: There are many online platforms where you can publish your press information and send it to editorial offices.
4. Press portals: there are also special press portals where you can upload your press releases and send them to journalists and editorial offices.
5. Social media: you can also publish your press releases via social media channels such as Twitter, LinkedIn or Facebook to distribute them to a wide audience.
1. Create a list of contacts: Create a list of media contacts to whom you want to send press releases. These contacts can be editors, journalists, bloggers, influencers and other media representatives from your industry.
2. Find the email addresses of the contacts: Use search engines or social media platforms to find contacts' email addresses. You can also use the website of the company's press office, an industry directory or other online catalog to find contacts' email addresses.
3. Create a distribution list: Create a distribution list with the email addresses of the contacts to whom you want to send the press release. Make sure that all email addresses are entered correctly.
4. Write a press release: Write a press release that includes the key information you want to send to editors. Make sure the press release is targeted to the audience and includes all relevant information.
5. Send the press release to the editorial offices: After the press release has been written and the distribution list has been created, you can send the press release to the editors. Be sure to send a copy of the press release to your own email address so you can track the press release.
6. Follow up on the press release: After the press release has been sent, you can follow up on the editors' reactions. Check to see if editors have responded to your press release. This will help you determine whether the press release was successful or not.
A press release is an important communication tool to inform about own products, services or other company news. It is a fast and efficient way to convey information to many people in a short time.
Sending the press release to the editorial offices is the decisive step in reaching the widest possible audience. Here, it is important to address the widest possible target group in order to achieve the greatest possible response. For this purpose, it is necessary to send the press release to media houses, agencies, editorial contacts and other interested parties.
In order to optimize the dispatch of the press release, it is advisable to send a professional press release directly to the editorial offices. This ensures that the press releases end up in the right hands and increases the chances of publication.
It is also possible to send press releases by e-mail or by post. Here it is important not only to have the right addresses, but also to know the right contacts. Professional press work is therefore essential here in order to achieve the highest possible success rate.
Press releases can also be sent out via special distribution services. These services make it possible to send the press releases to many media houses and editorial offices at once. The advantage of this is that the press releases can be sent without much effort and at minimal cost.
Ultimately, it is important to always pay attention to quality when it comes to press relations. A good press release sent to the right addresses increases the chances of success and can be a worthwhile investment.
How to get your press release into editorial offices
1. Research targeted publications: Before you send a press release to an editorial office, it’s important to make sure the publication you’re targeting is the right fit for your story. Research the publication’s content to ensure it covers topics related to your story.
2. Find contact information: Once you’ve confirmed the publication is a good fit, you’ll need to find the contact information of the editorial staff. The best way to do this is to look for the publication’s contact page or contact information listed on their website.
3. Write a compelling subject line: When you send a press release to an editorial office, the subject line should be concise and compelling. It should be informative, but also capture the reader’s attention.
4. Craft a personal message: Along with the press release, include a personal message that explains why the story is relevant to their publication. Make sure to address the editor by name and include any other relevant information.
5. Follow up: It’s important to follow up with the editorial office after you’ve sent them a press release. This will help ensure your press release is seen and it may also increase the chances