News / Blog: #editorial-offices

Contacting editorial offices - That's what counts

There are many ways to contact editors. Which one is best depends on your goals and situation. Here are some things to keep in mind:

1. Choose a method of contact that editors can turn to. For example, you can send an email to the editor or message them on social media.

2. Be precise and clear. Avoid overwhelming the editorial team with too much information. Instead, ask a short and concise question or make a clear offer.

3. Be professional. Avoid insulting or threatening the editors. Be polite and respectful.

4. Be constructive. If you have a story idea, provide useful information that editors can build on.

5. Be patient. Editors are overworked and cannot always respond to your request immediately. Therefore, be patient and understanding of the time it takes them to respond to your request.

If you follow these tips, you will be able to successfully contact editors and achieve your goals.

Finding and establishing press contacts - How and where do I find suitable editorial offices?

The best way to find suitable press contacts is to use a journalistic directory service as a guide. Such a service lists editorial offices and their contact data. Another way is to use search engines such as Google or Bing. Simply type in the name of the editorial office, journal or medium to find the appropriate contact form. In addition, you can also use social networks such as Twitter, LinkedIn or Facebook to get in touch with editors. This will help you find and then build the right contacts.

How do press photographers send their images to editorial offices?

Press photographers have several options for sending their images to editors. The choice often depends on the technology and preferences of the parties involved. Here are some of the most common methods:

Digital transmission: This is the most common method today. Press photographers take their photos with high-quality digital cameras and then transmit the images to editors via the Internet. They can upload the photos either by e-mail, via special online image services or via cloud storage platforms and provide the editors with the link.

FTP (File Transfer Protocol): Some newsrooms provide FTP access to photographers. This allows photographers to upload their images directly to the newsroom's server. This allows for faster and more efficient transfer of large image files.

Press agencies: press photographers can also sell their photos to press agencies. These agencies act as intermediaries and then offer the images to various editors and media companies. The agencies handle the distribution and sale of the photos and give the photographer a share of the proceeds.

Image editing systems:

Some media companies and editorial departments use special image editing systems to which photographers can upload their images directly. These systems allow editors to quickly review and select images.

Personal delivery: In some cases, press photographers may deliver their images to editors in person. This is often done for urgent or high-value shoots where speed of transmission is of the essence.

It is important that the images are of high quality and often include captions, location, date and the photographer's name to ensure proper attribution and use. Specific methods may vary by region and media landscape.

How your press release reaches the editorial offices

To get your press release into the newsrooms, you should first develop a good understanding of how press relations work. First, make sure your press release is tailored to the needs of the media and tells an interesting story. Then you can send your press release to the appropriate editors. To make sure your press release is sent to the right editors, you can create a press release distribution list. This list should include all the editorial offices to which your press release should be sent. You can also start an email marketing campaign to send your press release to the right audiences.

Where can I find topic plans of the editorial offices?

Topic plans of editorial departments are currently not yet included in our media & PR database.